Advances in Technology for Treatment Providers

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Advances in Technology for Treatment Providers

• Renee Menkova

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Agenda

• Opening statements
• Collaboration
• Web Marketing
• Social Media
• Closing statements
• Q A

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About Me

• Professional
• Director of Internet Strategy at Rasmussen since
  2004
• Founding Board of Director, Programming, for
  doterati
• Board of Directors, Small Business Advisory Board
  Council
• Areas of Focus
• Search Engine Marketing
• Social Media / Web 2.0
• Search Engine Optimization
• Pay Per Click
• Paid Inclusion
• Ad Networks
• Multi-variant testing

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About Rasmussen College

• 17 Campuses and Online Programs
• Online Internet Marketing degree

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Pop Quiz

• Who is here to learn how to collaborate online?
• Who is here to learn how to drive new clients?
• Who is here for another reason?

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Collaboration

• Is there a need to collaborate?
• What are the tools available to me?
• What are the different ways to use the tools?

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Nings

• Create your own social networking community.
• Can be by invite only or open to the public.
• Allows you to upload files, have discussions on
  current topics, and build a community.

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For Clients and for Professional Development
I clicked on the first community called TSN
Recovery.
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TSN Recovery Network
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Free Tools! Google Applications
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Google Docs, Google Sites Video

• Google Docs, Google Sites and Google Video
• Web apps for documents, spreadsheets,
  presentations, sites and video improve
  collaboration.
• Work together on documents, even in real-time,
  without the hassle of attachments.
• Helps you securely share between Windows, Mac and
  Linux with coworkers and contacts.
• Quickly build team sites and portals where
  everyone can contribute and learn.

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Google Groups
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Google Groups
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Google Docs
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Share Articles with Knol
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White Boarding
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• Web Marketing Driving New Business

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Do Searches Like Youre a Client
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Do Searches as if you were a Client

• Request to be added to all websites that list
  Treatment Centers

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Using Keywords with Location Modifier
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Using Affiliates to Drive Visitors
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Use Affiliates When You Can
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Web Marketing

• Keyword Research
• On-Page SEO
• Off-Page SEO
• Social Media

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You Have a Site Now What?

• Planning Your Online Marketing Campaign
• Budget Allocation
• of Marketing Budget
• Industry Standard 15 growing to 25 30 in
  next five years.
• Goals Specific and Measurable
• Increase Traffic? Increase Conversion?
• Scope
• Organic SEO, PPC, Redesign, etc
• Tracking and Analysis
• Reporting Protocol (Analysis)
• Off-site reporting (phone, walk-in, email)

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Keyword Research
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On-Page SEO

• Page Title 1 Factor, ensure relevancy,
  enticing
• Meta Tags declining factor
• Quality Content audience, original, interesting
• Site Functionality 404 Errors, Load Time, Good
  IP
• Images / Alt Text
• H1, H2, H3
• Internal Linking
• Language HTML/CSS Good Full Flash Bad

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Off-Page SEO Link Building

• Asking
• Buying related sites, directories
• http//www.seocompany.ca/directory/top-web-directo
  ries.html
• Link Baiting articles, videos, lists, white
  papers, press releases (submit to prweb), social
  media, wiki, Yahoo Answers, about.com, etc
• Link to all pages (not just the homepage)
• Anchor Text must vary
• Site Authority and Relevancy
• .Edu, .Gov, Popular Sites News, blogs,
  wikipedia, etc
• Be Natural

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SEO Tools

• Analysis Google Analytics (Free), Click Tracks,
  Omniture
• Web CEO free version okay with one of the above
  tools! (www.webceo.com)
• W3C Validator (www.w3c.org)
• Internal Link Checking (www.dead-links.com)
• Inbound Link Checking / Competitive Intelligence
• Google linkYourURLHere
• www.webconfs.com/anchor-text-analysis.php

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• Social Media

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Business Purpose of Social Media

• Breaking through the clutter
• Building relationships
• One-on-one communications
• Get feedback from customers
• Opening the lines of communication

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Examples of Social Media Sites

• Twitter (microblogging)
• Linkedin (professional)
• Facebook (personal professional uses)
• Myspace (personal some professional uses)
• Digg News aggregator website
• Google Alerts News feeds

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• Closing Statements

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What are your Goals?

• Not all of your goals will have a monetary value.
  
• What actions are customers taking as a result of
  reading or engaging with you?
• Are customers telling you about their needs?
• Are customers requesting to speak with someone
  from your company?
• Are customers willing to provide testimonials and
  referrals to you? Will they become your
  ambassadors?
• This information can be invaluable to your
  business!

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Where to Start?

• Listen to your employees and staff
• Find out what people are saying about you
• Find out where your customers go online
• Ask your customers for recommendations
• Identify goals
• Set up metrics
• Get started
• Track progress

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Questions, Comments, Ideas

• Also, feel free to email me your ideas and
  suggestions to Rmenkova_at_msn.com Twitter
  www.twitter.com/renee_mLinkedin
  www.linkedin/in/reneemenkovaOr call 407-618-5363