Story Telling

1
Story Telling ????????????????? ???????????????

• ???? Bird Eyes View
• ?.?.????? ???????????

2
???????

• Mission , Function , Vision , Strategy ,Strategic
  Map
• Global Health Promotion Strategy (Ottawa
  Bangkok Charter)
• Balanced Scored Card, Strategic Focus
  Organization ,Strategic Map , Alignment ???
  Kaplan Norton
• Strategic Route Map Strategic Linkage Model
• MBNQA ?TQA ?PMQA
• Conclusion

3
Mission , Value ,Vision , Strategy, Strategic Map
4
Mission ????????? (??????????????????????) ?????

• ?????????????????????????????????????????
  ???????????????????? (HPE) (System Capacity
  Building)
• ?????????? ???????????????? ??????
  ???????????????? HPEH (RD)
• ????????????????????????????? (Providers support)
• ???????????????????????????????? (Advocate)

5
?????????????????????????? Six Key Functions
6
Vision (What we want to be) is
??????????????????????????????????????????????????
?????????
??.
???
????
???????????? ??????????????
???/??./??
????????????
???.
7
???????(Our Game Play) ?????????? Vision ???
Strategy
8
Global Strategy for Health Promotion

• Ottawa Charter (1986) Bangkok Charter (2005)

9
Ottawa Charter Strategy

• Advocate (?????????????) ???????????? Favorable
  Condition ??? Political, economic, social,
  cultural, environmental, behavioral and
  biological factors.
• Enable (???????????) ??? All People ??????
  achieve their fullest health potential.
  ?????????????? a secure foundation in a
  supportive environment, access to information,
  life skills and opportunities for making healthy
  choices
• Mediate (????? ??????????) ?????????? Health
  Personnel ??? ??? mediate between differing
  interests in society for the pursuit of health.

10
Ottawa Charter Action

• Strategy
• Advocate
• Enable
• Mediate

• Action
• Building Healthy public policy.
• Create Supportive Environment
• Strengthen Community Action.
• Develop Personal Skills
• Reoriented Health service

11
Bangkok Charter (PIRAB) Action/Strategies

• partner and build alliances with public, private,
  nongovernmental and international organizations
  and civil society to create sustainable actions.
• invest in sustainable policies, actions and
  infrastructure to address the determinants of
  health
• regulate and legislate to ensure a high level of
  protection from harm and enable equal opportunity
  for health and well-being for all people
• advocate for health based on human rights and
  solidarity
• build capacity for policy development,
  leadership, health promotion practice, knowledge
  transfer and research, and health literacy

12
Balance Scored Card (BSC)
13
???????????????????? BSC

• ??????????? BSC
• Professor Robert Kaplan ??? Harvard University
• Dr. David Norton ?????????????????????????
• ???????????????? BSC ?? Harvard Business Review
  ???? 1992 ???????????????????? BSC
  ??????????????? ??????????????????????????????????
  ??????? ????????????????? 4 ????????? ??????
• ????????????????? (Financial Perspective)
• ???????????????? (Customer Perspective)
• ???????????????????????? (Internal Process
  Perspective)
• ???????????????????????????????? (Learning and
  Growth Perspective)

Kaplan Norton
14
???????????????????? BSC (???)

• ?? 1996 Norton Kaplan ??????????????? BSC
  ????????????????? BSC ????????????????????????
• ?????????????????
• ??????????????????????????????????????????????????
  ?? (Alignment)
• ?? 2000 Norton Kaplan ??????????????? The
  Strategic Focus organization ?????????? BSC
  ??????????????????????????????????????????
  ??????????????????????????????????????????????
• ?? 2004 ????????????????? Strategic Map
  Converting Intangible Assets into Tangible
  Outcomes ????????????????????????????????????????
  ?
• ?? 2006 ????????????????? Alignment

15
Strategic Focus Organization

• Norton Kaplan ?? 2000

16
5 Principles in Strategic Focus Organization

• Mobilize change through executive leadership -
  ??????????????????????????????????????????????????
  ???????????????????????????????
  ?????????????????????????????????????
  (???????????????? ????????????????????????????????
  ???????)
• Translate strategy into operational terms -
  ??????????????????????????????????????????????????
  ?????????????????????? ??????????
• Align the organization to the strategy
  ??????????????????????????????????????????????????
  ???????
• Motivate to make strategy everyones job -
  ??????????????????????????????????????????????????
  ??????????????? ??????????????????????????????????
  ?????????????????????????
• Govern to make strategy a continual process -
  ??????????????????????????????????????????????????
  ?????????? ??????????????????????

17
Strategic Map

• Converting Intangible Assets into Tangible
  Outcomes ?????? 2004

18
(No Transcript)
19
(No Transcript)
20
(No Transcript)
21
(No Transcript)
22
(No Transcript)
23
Strategic Map Template ??? Kaplan Norton For
Maximize Long Term Shareholder value
24
??????????????????????????
???????????????
???????????????????
???????????????
????????????????
??????????????
?????? ???????/????
????????? ??????
????????? ??????
?????? ????????
?????????
????????????????
?????????????
????????????
??????????? ????????????
???????????????
25
Set of Theme Base on Value Creating Process
26
(No Transcript)
27
???????????Strategy Map
1) ????????????????????????????????????????????
?????????????????? ????????? ?????????????????????
?????????????????????????????????????????????
2) ????????????????????????????????????
????????????????????????????????
????????????????????????????????????????????????
(Performance target and indicators)
3) ?????????????????????????????????????????????
????????????????????????????????? ??????
??????????
4) ?? ??? ????????????????(Synergism)????????????
?????? (Valuation) 11 4
28
(No Transcript)
29
Alignment

• Norton Kaplan ?????? 2006

30
Alignment (????????? Web ??? ?.???)

• ??????????????????????????????????????????????
  (Creating Value) ?????????????????????????????????
  ??????? (Value Creation) ?????????????????????????
  ???????? ?????????????? ??????????????????????????
  ?????????? ???????????????????????????????????????
  ????????????? ???????????????????????????????
• ??????????????????????? ??????????????????????????
  ????????? ??????????????? ????????????????????????
  ???????????????? ?????????????????????????????????
  ???????????? ?????????????????????????????????????
  ??????????????????????????
• ?????????????????????????? ???????????????????????
  ?????????????????????????????? ???????????????????
  ?????????????????????????????? ???????????????????
  ?????????? ????????????????? ?????????????????????
  ??????????????????????????????????????????????????
  ???????????????????????

31
Alignment (???) (????????? Web ??? ?.???)

• ??????????????????????????????????????????????????
  ????????????? Synergy ????????????????????????????
  ??? ??????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ???????????????????? ????? ???????????????????????
  ???????????????????????????????????
  ??????????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ??????????????????
• ??????????????????????? ??????????????????????????
  ??? ????????????????????????????????????
  ??????????? ??????????????????????????????????????
  ???????????????????????????? ?????????????????????
  ?????????????????????????????????????
  ?????????????????????????????????????????
  ???????? Synergy ???????????????????????
  ??????????????????????????????????????????????????
  ???????? ??????????????????????????????????????
  ???????????????????????????????????????

32
Alignment ??? (????????? Web ??? ?.???)

• ?????????????????????????? Balanced Scorecard
  ????????????????????????????????
  ????????????????????????????????? Balanced
  Scorecard ??????? ??????????? ??????????
  ?????????????????? ????????????????????
  ??????????????????????????????????????????????????
  ????????????????????????????????
  ???????????????????????????????????????????
  ??????????????????????????????????????????????????
  ?????????????????????????????????????????????
  Synergies ???????????????
• Financial Synergies
• Customer Synergies
• Internal Process Synergies
• Learning Growth Synergies
• Alignment ??????????? SLM (Strategic Linkage
  Model) ??? ??.??? ??????

33
Strategic Route Maps (SRM)Strategic Linkage
Model (SLM) Mini SLM)
34
??????????? (??????????) ???? ??????????

• ????????????? BSC ????????????????????????????????
  ???? (Public Health) ??????? Ultimate
  Destination (Vision) ???
• ?????????????????????????????? (Maximize
  Shareholder Value.) ????
• ??????????????????????????????????????????
  ???????? ????? ?????????????????????????
  ??????????????? ?????????????? ??????
  ????????????????????????????????????
• ???? 4 ?????? ???? ????????????? ????????????
  ????????????? ??????????????
• ????????????????? 3 ????? SRM ,SML , Mini SML
  ?Cascade Strategic Choice ????????????
  ??????????????????????? SLM ???? Mini SLM
• ?????????????????????????? (??????????????)
  ??????????????? (???????)
• ?????????????????????????????????????????????????
  ???????????????????????????? (Cascading)

35
Strategic Map Template ??? ??????? ???
?????? ???????????????????????????????????????????
? ????? ???????????
36
?????????????? 1.???????????????????? 2.??????????
??????? 3.?????????????????????? ?????????
?????
PIRAB Partnership Investment Regulation Advocate
Building Capacity
???????????????????????? ????? ????? ???????????
??????????????
???????
?????????????? ?????????????????
????????????? ????? ??????????????????
????????????????????
???????????
37
????????????? 1.??????????????? 2.????????????????
?? 3.???.?????????? 4.??????????????????? ????
??????????????????
?????????? ???????????? Fund Holder Alliance
PIRAB Partnership Investment Regulation Advocate
38
?????????????? 1.???????????? 2.???????????????? 3
.???????????????????????? 4.?????????????????? 5.?
?????????????????
Consumer Protection
Provider Support
R D
Surveillance,ME
39
PIRAB -Invest - Build Capacity
40
Strategic Route Map(SRM) ?????????????/??????????
Strategic Linkage Model (SLM)???????????Mini SLM
??????????
41
(No Transcript)
42
????????????????????????

• ????????????????????????????????????????????????(
  Mind map)
• ???????????????? ??????????????????????
  ?????????????
• ???????????????????? ?????????????????????

43
????????????????????????????????????
???? ?? ??? ?? ?? ???
?????? ??????? ?.?. 2552

• ?????????????????
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• ?????????????????????? ?????????
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• ???????????? (??????)
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• ???????????????????/???????????
• ??????????????????????????????????
• ?? ???.?????????????.?????????????
• ??????????????????????????????????????????????????

???????
??????????????????????????????? Destination

• ??????????????????????????????????????????????????
  
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  ????????
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  ?????????
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??????????? (???????)
???? ?????????

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  ??
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  ???
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?????????

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??????

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44
(No Transcript)
45
??????????????????????????????????????

• ?????????????????????????????????
  ???????????????????????????????? (Strategic
  Linkage Model - SLM) ?????????????????????????????
  ???????????? ??????? ??????????? (???????)
  ???????????????????????????????
• ???????? ?????????????????????????????????????
  ????????????????????????????????? ??????
  ??????????

46
??????????????????????????
???????????????
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???????????????
????????????????
??????????????
?????? ???????/????
????????? ??????
????????? ??????
?????? ????????
?????????
????????????????
????????????????????????? ????????????????????
????????? SLM
?????????????
????????????
??????????? ????????????
???????????????
47
?????????????????????????????? ( STRATEGIC
LINKAGE MODEL- SLM)

• ???????????????????(???????) ???????????? 2
  ??????????????????????????????????
• ?????????????????????? ?????????????????????????
  ?????
• ?????????????????????????? ??????????????????????
  
• ????????
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  ????????????????

• ?????????????????????????????????????????????????
  ?

48
(No Transcript)
49
(No Transcript)
50
??????????????????????????????????????????

• ??????????????????????????????????????????????????
  ???????????????????????????(SLM) ????????? 11
  ???? ?????????????????????????????????????????????
  ??
• 2. ????????????????????????????????????????? 4
  ????
• ???????????????????????? 5
  ????????????????????????????????
• ????????????????????
• 3. ?????????????????????? KPI
  ??????????????????????
• ?????????????????? (Mini-SLM)
  ???????????????/?????????
• 4. ???????????????????????????????????????????
  ??????????????????????????????????????????????????
  ????????? (11 ????)???????????????????????????????
  ???????????????????????

51
?? ? ? ? ? ??? ? ? ?? ?
???????
???????
???????????? 1
????????????
?????????????? SLM ???????????????????? 1 ???
(??????)
??? SLM
?????????????????????????? 1 (?????)


???????????? 2
52
Global Health Promotion Strategy 6 KeyBSC
53
(No Transcript)
54
????????????
?????????????????????????? ???????????????????????
????????(SLM) ????? ???? ???????????????????(Mini-
SLM)???????????
??????????
?????????
?????????????????????????
?????????????
55
??? Malcolm Baldrige National Quality Award
(MBNQA) ??? TQA ??????? PMQA
56
?????????????????

• 1980 ???????? USA ??????? ????????????????????????
  ???????????? Malcolm Baldrige ????????????????????
  ??????????? Ronald Regan?????????
  ??????????????????????????????????????????????????
  ??????????????? ??????????????????????? Malcolm
  Baldrige National Quality Award (MBNQA)
  ?????????????????? ???????????????????????????????
  ??????????????????????????????? World Class
• ??????????????????????? MBNQA ????????????????????
  ???? ?????????????????????????????????????????????
  ????????????????????????? ???????????????????????
  ???????????? TQA (Thai Quality Award)

57
?????????????????????????????
57
58
??? Malcolm Baldrige ???????????????
???????????????? Ronald Regan
??????????????????? ???????????? USA
????????????????????
59
(No Transcript)
60
?????????????????

• ?? 2548 ???.????????????????????????????????????
  ??????????????????????????????? ???????????? TQA
  ????????? ?????????????????? Public Management
  Quality Award ???? PMQA
• ??????? Hospital Accreditation ??? ???.????? 2549
  ?????????? TQA ?????????? ????? category ??? 6
  Process Management ??????????????????????????????
  ??? ???.????????

61
Learning Growth
Learning Growth
Financial Customer Internal Process Learn Growth
Internal Process
Customer
Learning Growth
62
(No Transcript)
63
????????????????? TQA PMQA
7.1.?????????? 7.2.?????? 7.3.??????????? 7.4
???????????
??????? 7 ??? PMQA ??? ???.
64
??????????????????????????????????????????????????
???????????????????????????????
???????????????????????????????????
???????????????????? ??????????? ????????????
?????????????
??????????? ????????????? (???. ???? 3, 5, 6,
8) ????? 10,11,27,47
??????????????????????? (???. ???? 2, 3) ?????.
6,8,9,12,13,16
??????????? (???. ???? 2, 5, 7, 8) ?????
8,9,12,16,18,20,23,27,28, 43,44,46
??????? ???????????? (???. ???? 3, 4, 8) ?????
10,20,27,28,29,31
?????????????????? (???. ???? 3, 5, 6, 7) ?????
10,20,27,28,29,31
???????????????????????? ?????????????????????????
???? (???. ???? 2, 5, 6, 7) ?????.8,30,31,38,39,40
41,42,45
?????? ???????????? ??????????????????? (???.
???? 3, 5, 7, 8) ????? 11,39
64
65
?????????????????????? ?????????????????????
?????????????????????????? PMQA
???????????????????????????
100
??????????????????????????
80
???????????????????????????????? ???? ........

Successful Level
???????????????????
10
9
8
7
????????????????????????????????????????????
(Fundamental Level)
6
5
4
3
2
1
???? 1
???? 2
???? 3
???? 4
???? 5
???? 6
???? 7
66
Roadmap ???????????????
2552
2554
2553
1
2
1
3
?????????????
5
6
4
???????????????????????????? ?????????????????????
??????????????????????????????????????????????????
??
1
4
3
2
?????????????
6
5
4
???????????????????????????????????????????
????????????????????????????????????????
66
67
??????????????? 1.1 ??????????? (Leading)
OFI
OK
OFI
OK
68
???????????????????????????????
Self Assess (SA)
Improve Plan
OFI
68
69
TQA BSC Strategy Maps
Stakeholder
7.1 ??????????? ??????????? ??????
7.2 ??????????? ???????????? ??????
7.6 ??????????? ??????????????
????????????? ????????
Results
Productivity/Financial
7.3 ??????????? ??????????????
7.4 ??????????? ?????????????
7.5 ??????????? ?????????? ?????????
Internal Process
System
6.1 ????????? ???????????
3.2 ???????????? ?????????
4.2 ??????????? ???????????
6.2 ????????? ????????
Learning/Growth
Driver
5.2 ?????????????? ????????
5.3 ???????????? ???????????
5.1 ???????
1.1 ???????????
2.1 ???????? ???????
4.1 ????????? ?????????
2. 2 ???????????? ?????????
1.2 ????????????? ????????
3.1 ???????????????? ?????????????
70
Conclusion
71
What is Our Game Play (Strategy ?????????? Vision
/Mission ?????? ????????????????????)
72
????????????

• Mission ??? ? ?????????????? Mission ???????????
• Vision ??? ? ?????????????????????????????????????
  ??? ????????? ????????????????????( Food Water
  borne diseases ,toxic,Cancer) ?Outcome
  ??????????????? Health Determinant ????????
• Good Behavior Hygiene in all Age Groups.
• Supportive Safe Environment in all Setting.
• Law Regulation to Protect Consumers in all
  Areas.