IT Analysis of the Wine.com Virtual Storefront

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IT Analysis of the Wine.com Virtual Storefront

• Presentation given by
• Brandey Wood

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Topic for Analysis

• Born out of acquisition of Wine.com and
  Wineshopper.com in 2001
• Nations leading wine retailer with 80 of the US
  market
• Master Sommelier Peter Granoff and Robert Olson
  founded site in attempt to compete against wine
  superstores and provide a marketplace that would
  serve as an agent for both the end-user and
  specialty vineyards

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Latest Trends

• Door step delivery of fine wines, gourmet foods,
  and wine related accessories
• New virtual gift center offers a full line of
  wine collections, gift baskets, as well as
  champagne
• Wine Clubs are available to allow customers to
  contact other wine enthusiasts

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Major Companies in the Marketplace

• Wine.com is not the only virtual storefront
  selling wine on the World Wide Web
• Others include the winebuyer.com,
  wineconnection.com, winoworld.com, and
  californinawineandfood.com
• Wine.com is separated by its ability to offer
  resources for firsthand wine expertise and by
  helping save small wine producers

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Importance for Information Technology

• Three major advantages to on-line virtual
  storefronts
• Computers are designed and suited for searching
  keywords and comparing numbers
• On-line retail reduces marketing costs by being
  available 24 hours per day
• Virtual storefronts allow businesses to sell
  direct to end-users eliminating middlemen and
  distribution costs