4ICT12 Assignment 1 ECommerce Companies

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4ICT12 Assignment 1 E-Commerce Companies

• Group Members
• Rob Conlon
• Chris McGlinn
• Mary Power

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The Internet Marketplace

• Pigsback.com (founded in June 2000)
• Business Model
• - Empathy marketing e-commerce site
• - Earns revenue from Advertising
• E-hanced services piggypoints!
• - members can collect piggypoints by looking at
  special deals advertised and then use these
  points to purchase items.
• - Pigsback.com is Irelands stickiest website
  as reported by Neilsens Net Rating, this
  basically means that more time is spent on
  Pigsback than any other Irish site (26 minutes
  per month).

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Members History

• After the first week, pigsback.com signed up over
  2000 members
• Within a month it had approx 15,000 members
• After 5 months the total was 50,000 and was
  steadily growing.
• It targeted to double its members in the second
  year, which it did, bringing the grand total
  145,000 in July 2002

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Empathy Marketing.

• Operates under set principles, which is a form of
  Permission Based Marketing.
• For example, everything that pigsback.com does is
  permission based and must be relevant to the
  member.
• Also, the offers must have an exclusive edge.

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What does Pigsback.com offer?

• The deals pigsback.com offers are totally
  exclusive to its members, so encouraging them to
  return.
• A new member fills in a list of interest, and any
  deals offered are relevant to these.
• So it is highly targeted, and also the member has
  full control over what he receives.
• A member can find out about deals by going to the
  site, choosing to receive e-mails, or even
  choosing to receive SMS. He/she must specifically
  ask to receive these.

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Other information

• Pigsback.com can be thought of as an e-marketing
  solution for
• brands. i.e. via pigsback.com brands can
  promote themselves to
• certain target audiences who may otherwise be
  elusive in other
• advertising mediums.

• The most popular sections of the site include
  the grocery coupons,
• Irelands best hotel offers, rental and
  retail deals in Xtra-vision, free
• cinema previews and 2-for-1 tickets,
  discounts on massive events
• such as Miss Saigon, and of course loads of
  competitions.

• The main competitors of the site would be
  webrewards,
• ipoints, mypoints, coolsavings and also
  ebid.ie, ebay, ryanair

• Pigsback hope to launch in the UK in quarter 2
  2003.