Rich Media Specifications

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Rich Media Specifications

• Flash, Flash Generator
• Flash version .swf file, back up .gif file, and
  click thru URL must be submitted.
• To track clicks, a ClickTag must be assigned to
  the ad. ClickTAG variable must be as follows
• on( release )
• getURL(clickTAG,_blank)
• Audio must be initiated after click.
• All enhanced banners should have sniffer codes.
• HTML
• All HTML banners must use FORM METHOD GET.
• Campaigns managed by third party servers are
  required to serve only those banners related to
  the contracted advertiser.
• Cannot include Ilayer tags.
• Unicast
• Can run on all pages except for the home page.
• Maximum length is 15 seconds.
• Ad must not cover the Bloomberg header.
• Audio must be user indicated.

• Eyeblaster
• All advertisers are subject to test.
• Maximum length is 15 seconds.
• Text Link Ads
• Text link ads located on the Detail Quote pages
  and news story pages 60 characters maximum.
• Click thru URL needs to be provided.
• No 3rd party tags accepted.
• Intro Message
• .gif and flash accepted.
• 3rd party accepted.
• Need to provide click thru URL.
• We do not accept 1x1 tracking tags.
• General Animation Requirements
• All creative must be received 5 days prior to the
  start of the campaign.
• All moving parts of an ad must come to rest after
  15 seconds.
• Maximum Animation 4 loops

• Eyewonder/Point Roll
• All creatives are subject for approval on an
  individual basis.
• Expand/retract on mouse over or expand/retract by
  user-initiation
• Unit should state that it will expand on
  mouseover
• Fat skys (160x600) to expand to the left only
  (740 maximum, including original size)
• Skinny skys (120x600) expand to the left only
  (720 maximum, including original size)
• Box ads (300x250) and half-page ads (300x600)
  expand to the left only (810 maximum, including
  original size)
• Leaderboards (728x90) to expand down only
  (728x400 including original size)
• Five-day implementation period.
• Streaming TV
• TV Screen (Live and VOD) includes
• 15 second pre-roll commercial (digital formats
  ONLY, subject to review)
• Logo button (250x45)
• Leaderboard (728x90)
• Half-skyscraper (120x470)
• Creative components must be supplied by
  advertiser and received at least 5 days before
  start
• Bloomberg will serve video.
• Video is non-clickable