Perfect Storm

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The Perfect Storm
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It all started in 1887
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The First Storm ConvergingParalyzed By Change
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You have heard it a thousand times
beforeEverything is constantly changing!
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as human beings we dont like change and we are
constantly seeking to stabilize and find
tranquility.
But the Paradox is
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In Past History
The Native American Dakota tribe had a saying
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When you discover you are riding a dead horse,
the best strategy is to DISMOUNT and get a live
horse!
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However in modern times we try other strategies
regarding dead horses!
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We appoint a committee to study the horse.
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We change the form to read "This
horse is NOT dead."
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We visit other sites to see how they ride dead
horses.
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We lower standards so that the dead horses can be
included.
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The job of a leader is to LEAD! Make sure
you are riding a live horse!
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The Second Storm ConvergingLots of Issues
- No Focus
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These are Future Trends?

• Loss of Industry Leaders
• Control of Transaction
• Lower commissions
• Branding
• Agent Teams
• Technology Skill Levels
• One Stop Shops
• Internet
• Property Data

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Only 2 Paragraphs 1)
Duplication of MLS. 2) Agents Direct access to
MLS.
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Without innovative and responsive MLSs, the real
estate industry will go backwards!
MLS is THE Issue!
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MLSs are managing million/billion dollar property
systems!
MLS
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Do Consumers AskIf DSL is accessible at the
property?If wireless is available in the area?
If the home is wired for internet access?
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MLS to MISor Lose the Transaction

• It is STILL cooperation and value to REALTORS!
• Plus more propositions like community
  information, Automated Value Systems, CRM, Web
  marketing, and Data protection.

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What are they? Who will protect them?
How will it be done?
Intellectual Property Rights
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MLS Models
Who decided in the MLS that it was OK to ERASE
the brokers name off the listing on a published
flyer?
Where is that rule written?
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Security - 20 is technology,80 policy and
procedure.
Firewalls or Policy?
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Consumer TrustEvery association, MLS, AE, Broker
and Agent should take all necessary steps to
preserve the REALTORS rights to their data and
protect the privacy of our customers personal
information.
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Brokers want to own their BIS. WHY?
BIS!(Business Information System)
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Because information generates FEES!
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The Purpose of an MLS?
Is MLS just listings? Or facilitating
Broker-Agent CRM information systems?
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• 105 Million Global Users
• 11th Most Populous Nation
• 11th Largest Retailer in the USA.
• Fixed price offerings are 28
• International business is 44
• 3.5 million new items a day
• 12 Sales Categories exceed 1 billion
• eBay Motors (8.7 billion)
• 12,400 Attended eBay University

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Instant Notification and InformationNew
ListingsPrice ChangesNew PhotosAVM (Automated
Value Systems)Maps/Images/DocumentsIntegration
of all parties in transaction
The Future of Real Estate
think
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In the year 2000 REALTORS only answered their
email in 48 hours
In 2004 it is 54 hours
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The point one more time,
Lots of issues but NO focus!
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The Third Storm Converging Tipping
Points
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Geometric Progression
536,870,912
If you put a penny on the table and double the
amount each day for 30 days - how much money will
you have?
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6 Degrees of Separation
160 letters from Omaha to Boston
Half were delivered by 3 people.
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The future is defined by people on the edges.
They may be a small of the total, but they
represent a crucial window on the future.
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MLS Lets put some
pennies on the table!
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Unintentional But A Big Problem
Tipping Point
Association policy decisions that have serious
affect on brokerage business models without
adequate input from market brokers.
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MLS Vendors
Tipping Point
They are a business. Are they profitable? Do
they have access to capital to move REALTORS to
the future.
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REALTOR Developed MLS Software
Tipping Point
Do they really have enough capital to develop the
new technology and services which will be
required to compete in the future.
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Based on Cooperation?
Tipping Point
Brokers are now approaching MLS vendors to buy
the software to operate for their own listings.
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Outside the Box
Tipping Point
Peer to peer technology is looming as a future
viable solution for brokers and agents willing
embrace new aggregation solutions.
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On-Line Leads are now the hottest new real estate
models
Tipping Point
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Tipping Point
Connecticut has superceded IDX and VOW.
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Illinois has defined Brokerage
Tipping Point
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Canadahas defined their website at 39 a year
Tipping Point
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Our competition is just one click away!
MLS/REALTORS Pay Attention
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The Forth Storm Converging The Need
For Speed
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The whole industryagents, brokers, franchisers,

associations local, state national, and MLS -
everybody is neutering everybody else!
I Want it NOW!
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Tech Problems!
What is your response when something goes wrong
with your technology? What is your members
response?
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Patience my ass, I am going out there and kill
something!
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23 of all photocopier faults worldwide are
caused by people sitting on them and photocopying
their butts.
You Did What!
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In 25 years the auto industry went from 108
people to produce a car in 5 hours to 8 robotic
machines to produce a car in 1 hour!
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We Need New Sales, Technology Information
Training and Solutions!
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The Fifth Storm Converging New
Forces Pressures
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83 of consumers searching for a home are NOT
working with REALTORS.
3rd Parties Get it
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Over 180
90-180
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Contact
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2 Billion GONE!
In less than 5 years the 2 cost in brokerages is
TECHNOLOGY!

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Ancillary Services are Now Core
Brokers are not just in the brokerage business.
How will Associations and MLSs adapt?
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The Sixth Is Not A Storm It
is Sunlight!
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Issues don't change from year to year. The
answers do! The basic question is NOT "What do I
want to do?" The question is, "WHAT NEEDS TO
BE DONE?
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Failing organizationsare usually over-managed
and under-led! -Warren Bennis
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Ninety percent of what we call management
consists of actions that make it difficult for
people to get things done. P.D.
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Bureaucracy is the enemy. Bureaucracy means
waste, longer meetings, slow decision making,
unnecessary approvals, anything that kills an
organizations spirit.
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• Every act of progress the world has ever known
  began first with a dreamer.
  After him came the scientist or
  statesman, the expert or the technician. But
  first came the dreamer. - Rabbi Maurice Davis

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It is supposed to be hard if it wasnt hard,
everyone would do it. The hard is what makes it
great. Tom Hanks
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In the Middle of Storms
The answer is not to just huddle up and wait for
others to do something!
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Leaders Give Sunlight
Leaders Give Sunlight
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