Title: Using ebay
1 Intro to Selling on eBay
Presented by Jennifer Stevens eBay Education
SpecialistTrained by eBay www.jennifercstevens.co
m training_at_jennifercstevens.com
2Agenda
- Introducing eBay
- What is eBay
- Getting Started
- Selling Overview
- QA
3Some eBay Facts
- Nearly 100 million items are on sale at any time
- Approximately 6.6 million items are added per day
- A digital camera sells every minute
- A forklift sells every 4 hours
4More eBay Facts
- eBay has over 200 million registered users
- In Q4 2007 the total value of all sold items was
over 14 billion - eBay users worldwide trade more than 1,800 worth
of goods every second
5eBay in New York
- Registered Users - eBay has more than 6 million
registered users in the state of New York. - Top Sellers Almost 23,000 of those users
qualify as PowerSellers. PowerSellers are members
of the eBay community who sell over 1,000 worth
of merchandise or services each month. - NY State Office of General Services has begun
using eBay to sell surplus property.
6The Beginning
- First started as Auction Web by Pierre Omidyar on
Labor Day weekend, 1995
7Why sell on eBay?
- Clean your attic
- Raise extra cash
- Sell excess inventory
- Start a new business
8Selling Formats
- eBay is a venue where people sell things in one
- of 3 formats
- Auction
- Fixed price
- Store Listing
9Steps to Selling
- Research
- Title
- Description
- Photos
- Terms
10Research
- Check out the competition
- Is someone else selling the same thing?
- What are they doing right wrong
- Dont forget other online merchants
- Use completed items view
11Use a keyword-rich title
- Poor
- L_at__at_K the worlds best bike W_at_W
- Better
- Trek 420 touring bicycle light alloy steel frame
bike
12Write a good description
- Use line breaks where appropriate
- Describe your item make, model, size, color,
age, accessories, condition, and very important
list its faults - Sound like youre smiling ?
13Would you buy this?
Blue shirt, new but size not marked. I just got
it, you can to. Looks kinda big. One button looks
like it got chipped or cracked but it fine
anyways. Theres a little hole in the neck but you
really cant see it unless you get real close.
Its a great shirt worth more than here. All
bidders agree to my terms. Final sale as is.
Buyer pays shipping and handling and price of
auction. My shipping charges are not negotiable.
If your not gonna pay then dont bid. My brother
runs a collection agency and you will get
negative feedback and lots of trouble.
14How about
Blue mens dress shirt. There is no size marked
but I wear 16 and it fits fine.This shirt is
new but not perfect. One button is cracked and
there is a small hole in the collar.100
Satisfaction Guaranteed! Enter your zip code
below for shipping charges.
15Things to know to be an effective seller
- Write good titles descriptions
- Include good photos
- Include shipping charges
- Accept PayPal
- Think like a buyer
- Have a friendly attitude and provide good
customer service
16What should I sell?
- eBay Motors - 14.1 billion
- Clothing Accessories - 3.1 billion
- Computers - 3.0 billion
- Consumer Electronics - 3.0 billion
- Books/Movies/Music - 2.5 billion
- Home Garden - 2.4 billion
- Collectibles - 2.1 billion
- Sports - 2.1 billion
- Jewelry Watches - 1.6 billion
- Business Industrial - 1.5 billion
17What should I sell?
- eBay Motors - 14.1 billion
- Clothing Accessories - 3.1 billion
- Computers - 3.0 billion
- Consumer Electronics - 3.0 billion
- Books/Movies/Music - 2.5 billion
- Home Garden - 2.4 billion
- Collectibles - 2.1 billion
- Sports - 2.1 billion
- Jewelry Watches - 1.6 billion
- Business Industrial - 1.5 billion
18What format should I use?
- Auctions
- Fixed Price
- eBay Stores
19How do I attract buyers to my listings?
- Low Opening Bids
- eBay Marketing Tools
- Email Marketing
- Promotional Flyer
- Listing Feeds
- Cross Promotions
- Advertise Off eBay
20Remember, this is a business!
- Have professional interactions with customers
- Have clear policies stated
- Keep good records
- Anticipate change
21Secrets of Powersellers
- Find a Niche
- Clear Accurate Descriptions
- Shipping Internationally
- eBay Stores
- Keep Trying New Things
22Beyond eBay
- Your Own Website
- Other online auction sites
- Other online sales venues
23eBay Training
Jennifer C. Stevens training_at_jennifercstevens.com
718-972-2855 eBay ID brooklynbooks eBay Store
BrooklynBooksnMore