Presentation to Industry Conferences 29 and 31 March 2000

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Presentation to Industry Conferences29 and 31
March 2000
f2.com.au
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Our goal is to create a network of interactive
aggregators with each being the category leader
OUR GOAL
Directories
Financial Services
Portal
Shopping
Supersites (employment, property motors)
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Our opportunities are built from strong local /
national sources of competitive advantage
MARKET OPPORTUNITY
Natural Market Size
Local/National Player Advantages
Opportunity
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f2 CAN COMPETE AND WIN
Much has been achieved since July 99 and f2 is
in a strong position
f2s COMPETITIVE POSITION

• Leading (top 3) traffic position
• Leading (1) revenue position and revenue growth
• Leading (1) revenue per unique user
• Significant new partnerships (auctions.com and
  amazon.com)
• Leading industry player (top 3 or 4) usually
  at the table in narrowband, broadband,
  datacasting, deals and policy debates
• Unique position for a media company with a
  newspaper heritage

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We are a leading network in both traffic and
revenue
f2 CAN COMPETE AND WIN
TOTAL PAGE VIEWS PER WEEK (millions)
MONTHLY REVENUE PER UNIQUE USER (AUD)
March 1999
March 2000
Sept. 1999
June 1999
Dec. 1999
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We will concentrate our efforts on 7 online
brands
f2 CAN COMPETE AND WIN
Directories
Portal
Financial Services
Shopping
Supersites
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The f2 network will be encompassed in an f2
portal
PORTAL
f2 NETWORK

• Over 1.2 million unique visitors per month1
• Over 1 million page views per day
• No.3 website publisher in Australia1

1 IMR Webratings (www.webratings.com.au)
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CitySearch.com.au is one of the top directory and
community sites in Australia
DIRECTORIES

• Over 450,000 unique visitors per month1
• Sites in Melbourne, Sydney and Canberra
• 650,000 businesses listed
• One of the highest demographic profiles of users
  in the country

1 IMR Webratings (www.webratings.com.au)
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We are consolidating our top financial sites
FINANCIAL SERVICES
f2 FINANCIAL SERVICES

• Superior financial services brands
• Strong cross-promotion through papers and
  magazines
• f2 sites feed users in appropriate context (eg
  domain.com.au housing finance, drive.com.au motor
  finance)
• Over 10 million pages views per month

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SOLD.com.au continues to rank as the top auction
site in Australia1
SHOPPING

• 143,000 unique visitors per month2
• 2.5 times bigger than eBay.com.au in AU
  listings
• 95,000 registered members
• Average transaction size of over 100

1. Top 100 (www.top100.com.au), IMR Webratings
(www.webratings.com.au) 2. IMR Webratings
(www.webratings.com.au)
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mycareer.com.au is a leader in employment online1
EMPLOYMENT

• Over quarter of a million unique visitors per
  month1
• Less than 10 off the number one sites traffic
• Strong cross-promotion through co-branded
  sections of papers
• Vastly superior demographic profile of members vs
  competition1
• Over 25,000 listings

1 IMR Webratings (www.webratings.com.au)
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Domain.com.au is the top property website in
Australia1
PROPERTY

• Almost 200,000 unique visitors per month1
• Strong cross-promotion through co-branded
  sections of papers
• Unique content auction results, home price
  guides, video editorial
• Over 19,500 listings

1 IMR Webratings (www.webratings.com.au)
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Drive.com.au is the number one motors website in
Australia1
MOTORS

• Dominant leader with strong brand equity
• Over 70,000 page views per week
• Strong cross-promotion through co-branded
  sections of papers
• Unique content independent reviews, dedicated
  broadband area
• Over 10,000 listings

1 Top100 (www.top100.com.au)
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THE WAY AHEAD

• New distribution channels
• Narrowband - DSL
• Broadband - Access
• Datacasting - Spectrum