DIA 2005 Template Dark Background

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Drug Information Powered by Partnerships Alison
Lemon, MHS Food and Drug Administration Office
of Womens Health
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OWH Mission Statement
FDAs Office of Womens Health (OWH) is to
Protect and advance the health of women through
policy, science and outreach Advocate for the
inclusion of women in clinical trails as well as
sex/gender and subpopulation analyses
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Take Time To Care

• women are often so busy taking care of others
• that they overlook their own health needs
• OWH launched the Take Time to Care
• in 1998
• provide busy women with trustworthy, easy-to-read
  health information

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Outreach Strategy
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Merck-MedcoEvaluation
Data indicate that between family, work, and
community responsibilities, women are often so
busy taking care of others that they overlook
their own health needs. Recognizing the need to
provide busy women with trustworthy,
easy-to-read health information, OWH launched the
Take Time to Care (TTTC) outreach initiative in
1998.

• 97.51 approval-men
• 99.1 approval-women
• Call To Action
• 76.55 listed their RXs
• 86.11 will talk to Doc

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Other fact sheets about medicine

• Buying drugs online
• Generic drugs
• OTC drugs
• Dietary Supplements
• Using Medicines While Pregnant

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• Take Time To Care
• Umbrella Theme For Campaigns
• Use Medicines Wisely
• Diabetes
• Pink Ribbon Sunday (Mammography)
• Menopause and Hormones
• Health Fraud

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Reach of OWH Materials

• Since 1999, reached over 26 million consumers
• In 2005, OWH materials received the highest
  response of any mailing to Congress.
• Dear Abby consumer requests for more than two
  million publications.

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• Allergies
• Antibiotic Resistance
• Asthma Hay Fever
• Botox
• Buying Contacts Online
• Cell Phones             
• Clinical Trials
• Contact Lens Care
• Cosmetics             
• Depression
• Diabetes
• Diabetes Recipes
• Dietary Supplements
• Fibroids
• The Flu
• Food Safety at Home 
• Food Safety for Seniors
• Food Safety/Take-Out
• Generic Drugs

• High Blood Pressure
• Incontinence           
• Infertility
• Lasik Surgery
• Liposuction
• Listeria
• Lung Cancer
• Mammograms
• Menopause
• My Medicines
• Osteoporosis
• OTC Drugs
• Pap Tests
• Sleep Disorders
• Stroke
• Sunscreens
• Tattoos
• Using Medicines Wisely
• West Nile Virus

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• Medicine Charts
• HIV AIDS
• Depression
• Smoking
• Menopause
• High Cholesterol
• High Blood Pressure
• Contraception

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Why Medicine Charts?

• Response to the public
• Direct to consumer advertising
• Balanced, simplified information
• Based on the label

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The Process

• Original draft based on the label
• Reviewed by appropriate centers
• Health Literacy Assessment
• Back and forth process
• Sign off by center directors
• Focus groups

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Selective SerotoninReuptake Inhibitors (SSRIs)
Warnings Do not take with certain other
medicines Monoamine Oxidase Inhibitors (MAOIs)
Thioridazine Orap Women should talk to their
doctors about the risks of taking Paxil during
pregnancy Common Side Effects Nausea Tremor
(Shaking) Nervousness Problems Sleeping Sexual
Problems Less Common but Serious Side
Effects Seizures Abnormal Bleeding Withdrawal
Symptoms Mothers who take these drugs late in
pregnancy may have babies with feeding problems
and irritability. For more information about the
risks and side effects for each drug, check
Drugs_at_FDA.
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Acknowledgements Marsha Henderson,
MCRP Kimberly Thomas, MPH Susana Perry,
MS Deborah Kallgren, B

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• Join Us!
• www.fda.gov/womens
• OWH Medicine Charts
• www.fda.gov/womens/medicinecharts
• w