Deseret Laboratories International

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Deseret Laboratories International

• Providing Quality HBC Products

Retail Product Information
By G. Len Smith V.P. Sales and Marketing Retail
Division
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Deseret Laboratories International

• Store Brand Manufacturer
• Antacid Tablets
• Effervescent Tablets
• Effervescent Cold Relief Tablets
• Laxative Tablets
• New Products Upcoming
• Denture Tablets 4 Skus

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The DLI Advantage

• An established HBC Company which has been around
  since 1983.
• Located in St. George Utah.
• Currently Co Packaging products for major branded
  companies such as Bayer, GNC, Nu Skin etc. and
  other Store Brand manufacturers. Along with
  producing product for HEB, CDMA, Family Dollar,
  AWG, Winn Dixie, 99 cent Stores, and more.
• Products are produced in our 180,000 Square Feet
  State of the Art Manufacturing facility
• Private Label manufacturer of Antacid Tablets
  (Tums NBE), Effervescent Pain Relief Tablets,
  Effervescent Cold Relief, and Laxatives.
• New Products upcoming include Denture Cleansers

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DLI Advantage

• A fully functional research and development team
  constantly reviewing, analyzing, and developing
  new and existing products.
• DLI is truly vertically integrated for all of our
  products from our Raw Material to our packaging
  process.
• Major Investment of over 1.6 million dollars
  installing new Effervescent manufacturing,
  processing and packaging lines
• Excess of 8 cross functional manufacturing lines.
  We are in the process of adding additional lines
  to meet the increase production levels.
• A fully staffed, industry leading Customer
  Service team dedicated to handling your Customer
  Service Needs.

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The DLI Advantage

• Offering you the ability to purchase also our
  branded products under the Natures Wisdom Label.
• State of the Art Production and Manufacturing
  Equipment which will insure proper tablet flavor
  and color mix not like our competitors
• Highly trained sales and support staff 2nd to
  none within the industry.
• Shuster Reports for the product are rated very
  good.
• Vice President of Sales and Marketing
• Len Smith
• 18001 Benton Oak Dr.
• Noblesville, IN 46060 Phone
  317-773-9756 Fax [phone] Emai
  l lens_at_Deseretlabs.com

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Deseret Labs Antacids

• Produced in St George Utah
• Calcium Carbonate is the active ingredient
• Antacid controls indigestion, heart burn.
• Antacid Tablets is the number one selling segment
  in the GI Category with 17 of sales.
• Easy opening Top
• Product Emulates Tums Antacids
• Deseret Labs Offers White caps for Regular,
  Yellow Caps for Extra Strength and Blue for the
  Ultra Antacid Products.
• Deseret Labs offers your account up to 13 Skus
  which match Tums in the Antacid program.
• DLI will also be offering the new NBE rib boned
  bottle for your needs.

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Antacid CategoryChannel Trends

• Antacid is a 1,293 Million Category at Total US
  FDMWM, up 15.3 vs. last year.
• Dollar Sales of Antacid are growing through all
  Trades Channels over the past year except for
  Mass.

Source ACN 52 weeks ending June 12, 2004
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Antacid Top 15 Brands

• The major player in the Antacid Category is
  Prilosec who has 20 of the market share in
  Dollar Sales.
• Private Label is the second largest player with
  15, followed by Pepcid with 14 Dollar market
  share.

Source ACN 52 weeks ending June 12, 2004
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Deseret Laboratories Antacid Tablet Listing
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Deseret Laboratories International

• Presents Effervescent Pain Relief and Antacid
  Tablets

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Deseret Laboratories Introduces Effervescent Pain
Relief and Antacid

• Deseret Laboratories is pleased to offer
  Effervescent Pain Relief (NBE to Alka Seltzer)
• Alka Seltzer is a leading Effervescent Antacid
  and Pain Relief.
• Product is NBE to Alka Seltzer.
• DLI offers 12 count, 20 count and 36 count to
  meet your needs.
• High Product quality that is Associated with
  Deseret Laboratories Shuster Reports product is
  comparable to Alka Seltzer.
• DLI has invested over 1.6 million dollars to
  insure that we have the most up to date
  manufacturing, processing, tableting, and
  packaging rooms to produce Effervescent Tablets.
• With Perrigo leaving Effervescent Production,
  Deseret Laboratories is currently the only Store
  Brand Manufacturer to produce Effervescent Pain
  and Cold Relief products. Move to a manufacture
  that understands and wants to work with accounts
  to provide quality product meeting their needs in
  the timely manner.
• Product is ready to begin shipping from DLI now.
• We can offer you a Control Brand Natures Wisdom
  in the Product.

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Effervescent Pain Relief Tablet Sales
Unit Sales Increase
Unit Sales Comparison

• Alka Seltzer Unit Sales are increasing by 3.63
• PL Effervescent Pain Relief Unit Sales are
  Increasing by 8
• PL Effervescent Pain Relief 36 ct.Unit Sales are
  actually 12 higher than the National Brand 36 ct
  unit Sales.
• Increase your PL Dollars and profits by adding
  the Effervescent Pain Relief Tablets 36 ct.
  produced by Deseret Laboratories.

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Deseret Laboratories Introduces Effervescent Cold
Relief

• DLI introduces the best Selling Store Brand
  Effervescent product. Effervescent Cold Relief.
  
• Product is NBE to Alka Seltzer Plus.
• Perfect for the Cough and Cold season
• DLI offers the Effervescent Cold Relief in 20 ct
  and 36 count packaging.
• DLI has invested over 1.6 million dollars to
  insure that we have the most up to date
  manufacturing, processing, tableting, and
  packaging rooms.
• There is only one company in the US that makes
  NBE Effervescent Pain Relief and Cold Relief
  dont let them control your account with their
  poor service levels. Move to a manufacture that
  understands and wants to work with accounts to
  provide quality product meeting their needs in
  the timely manner
• Product will begin Shipping from DLI in September
  2006.
• We can offer you a Control Brand Natures Wisdom
  in the Product.

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Deseret Laboratories New Effervescent Rooms
Outside View of the 3 Different Rooms
Effervescent Tablets Being Packeted
Effervescent Tablets Being Boxed
Cases packaged and ready to ship out!!!
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Deseret Laboratories International

• Presents Tablet Laxative Products

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New From Deseret LaboratoriesLaxative Products

• Deseret Laboratories located in St. George, Utah,
  is please to offer New Laxative Items
• Docusate Sodium (Colace NBE)
• Stool Softeners (Pericolace NBE)
• Docusate Sodium w/Calcium Sennosides (Senokot S
  NBE)
• Calcium Sennosides (Senokot NBE)
• Products are National Brand Equivalent.
• Senokot, Senokot-S and Colace are the leading
  national brands in the laxative categories.
• These 4 Store Brand items represent 55 of the
  total Store Brand Sales in laxatives

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New From Deseret LaboratoriesLaxative Products

• Deseret Laboratories located in St. George, Utah,
  is please to offer New Laxative Items
• Docusate Sodium (Colace NBE)
• Stool Softener Softgel (Pericolace NBE)
• Docusate Sodium w/Calcium Sennosides (Senokot S
  NBE)
• Calcium Sennosides (Senokot NBE)
• Products are National Brand Equivalent.
• Senokot, Senokot-S, Pericolace and Colace are the
  leading national brands in the laxative
  categories.
• These 4 Store Brand items represent 55 of the
  total Store Brand Sales in laxatives

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Deseret Laboratories
Presents Denture Tablets
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Denture Cleansers

• Deseret Laboratories is pleased to offer NBE
  Denture Tablets
• 2 NBE Denture Cleansers
• Bi Layer Mint (Polident NBE)
• Anti-bacterial (Efferdent NBE)
• DLI has inveseted over 1.6 million dollars to
  insure that we have the most up to date
  manufacturing, processing, tableting, and
  packaging rooms to produce Effervescent Denture
  Tablets.
• Product will begin shipping from DLI in September
  2006.
• There is only one company in the US that makes
  NBE Denture Tablets, dont let them control your
  account with their poor service levels. Move to
  a manufacture that understands and wants to work
  with accounts to provide quality product meeting
  their needs in the timely manner.
• Let our Graphics Art Group start the Artwork
  process now to insure your shipping with us in
  September.