FaveQuest for radio

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a reflection of YOU
We help media companies leverage social utilities
Allan Isfan allan.isfan_at_favequest.com
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Social Media is

• People
• Having Conversations
• online

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GO VIRAL

• Used correctly
• Social Media
• can make your message
• go viral

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5 Step Social Media Plan
Message
Simple profound
Media
Edgy content in social places
Communities
Join the conversation
Promote
Market to seed, viral to grow
Listen
Listen, react, adjust
Note Not necessarily cost center, can generate
via ads e-commerce
Preliminary Budget Phase 1 (by Jan 30)
25k Phase 2 (Jan - May) 100k Phase 3 (May
Dec ) 65k (35k for community mgr)
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5 Step Social Media Plan Review
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Using FaveQuest Social Video Platform (phase 2)

• What?
• Video application integrated directly into
  facebook
• Personal viewers create own channels based on
  interests
• Viral key actions cause notifications in
  newsfeed
• Why?
• Strong viral channels
• Desirable demographic
• User Data
• Make Money

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Plan Phase 1 (to Jan 15)
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Plan Phase 2 (Jan 15 - May)
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Plan Phase 3 (May-Dec)
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• backup

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5 Step Social Media Plan

• Capture simple and powerful message
• Create content people will want to talk about
• Integrate into social networks
• Promote
• Listen, react, contribute
• Repeat

Message
Media
Communities
Promote
Listen
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Step 1 The message

• Simple profound message
• Volunteers spread the message
• Be part of their conversation

Support peoples Quest and they will make the
world a better place
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Step 2 The content

• Multi-media
• Blogs
• Audio Podcasts
• Slideshows
• Video
• Why?
• Each has social utilities and networks

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Step 2 a) Blogs

• What?
• Create Quest Blog
• Contribute to other blogs
• Why?
• Google juice
• Loyal Community
• Leads
• Inexpensive

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Step 2 b) Audio Podcasts

• What?
• Create audio podcasts and post on iTunes blog
• Burn on feedburner
• Why?
• Large audio podcast community
• Easy free

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Step 2 c) Pictures Slide Shows
7451 views 668 downloads

• What?
• Post to slideshare, flickr, animoto
• Post 1 min 1 deck per month starting December
• Why?
• High Quality viewers
• Embedded in websites
• Easy free

Cool kid on the block
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Step 2 d) Videos

• What?
• Post short form video to popular video sites
• Real stories, not commercials
• Integrate with key social networks (see further)
• Why?
• Go where people looking for video
• Save hosting costs

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Step 3 Integrate into key social utilities

• What?
• Presence in at least facebook twitter
• Facebook Fan Page
• Custom FaveQuest video application
• Twitter account and post to links
• Why?
• Strong viral channels
• Loyal
• Desirable demographic
• Trust

115M Uniques International growth
Next big thing 5.6M users Highly active
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Step 4 Promote and Drive Traffic

• Cross-promote blogs
• Search Engine Optimization
• Contests
• Facebook ads
• Traditional media

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Step 5 Listen

• People will talk about you . must listen daily
• Could get messy
• Involvement in social media is best defense
• Quelch any bad publicity
• Your friends will help

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• Contact
• Allan Isfan
• allan.isfan_at_favequest.com
• 1 613 799 6300