Personal Image as a Part of the Company Image

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Personal Image as a Part of the Company Image

• Vinja Modric

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harmonizing
Harmonizing
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journalism, competence
journalists
competent persons
look for the information which they can launch as
clearest and the most interesting for media as
possible
use the media for their better and more
interresting presentation
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radio, television
refinement quantity
public
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Why?
easier message transmission
reasoning
medias needs for good orators
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appearance according to media standards
reputation
positive public oppinion
business partners
simple device for broadcast production
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the concept
the concept
What?
How?
theme
nontextual elements
claim
central idea
voice
metaphorical language
Standard language (grammar)
defining
diction
purpose
NV comm.
arguments
prosody
logic
expressiveness
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Final Tips
Find some good orator as a model!
Use the humour whenever occasion allows it!
Dont read! Talk! Dont talk fast!
Articulate properly!
Use your hands during the speech!
Look at the journalist, not the camera!
Dont be afraid of journalists, camera,
microphone. Those are just technical tools.
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Thank You!
Vinja Modric Department For Language And
Speech Croatian Television vimodric_at_inet.hr