Palm Dog, Cannes

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Palm Dog, Cannes The Barkers, London

• May/June 2006
• A sponsorship pitch to
• the Pernod Ricard group

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Whats it all about?

• An opportunity to open a consumer dialogue
  through an alliance with a quirky, newsworthy,
  existing international showbiz event property and
  its bigger UK offshoot , launching in 2006 in
  London
• Massive PR potential vs low investment

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The Palm Dog background

• Awarded annually at the Cannes Film Festival
  since 2001, the Palm Dog is an award for Best
  Canine Performance in a Film
• Now in its sixth year, the Palm Dog is the
  creation of The Times film critic Toby Rose, who
  is based in Paris and London
• Tobys own dog Mutley is the events mascot and
  features on the event identity and brochure
  (please see next slide)

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• Its one of the best attended events, and easily
  the most bizarre, on the Croisette if only
  because the jury is composed of Fleet Streets
  finest critics and the stars have a curious habit
  of turning up
• James Christopher,
• The Times
• 12th May 2005

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Previous winners

• 2001 Otis in The Anniversary Party, directed
  by and starring Jennifer Jason Leigh
• 2002 Tahti as Hannibal in The Man Without a
  Past, directed by Akis Kaurismaki
• 2003 Moses in Dogville, directed by Lars von
  Trier
• 2004 all the dogs in Mondovino, directed by
  Jonathan Nossiter
• 2005 Bruno" in The Cave of the Yellow Dog,
  directed by Byambasuren Davaa
• Further info at www.palmdog.com

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The Palm dOg 2006

• The Palm Dog 2006 will be staged at lunchtime on
  Friday 26th May at the glamorous Century Beach
  Club on the famous Croisette in Cannes (next door
  to the Carlton Beach)
• Century Beach Club is a venue created especially
  for the Film Festival and is operated by Century
  London, the top media members club
• Palm Dog 2006 serves as a platform for the
  launch of The Barkers, a doggy version of the
  BAFTAs

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Century Cannes 2005 Plans Drawings
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Century Cannes 2005 Daytime


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The Barkers ambition

• Following hot on the heels of the Oscars and the
  Baftas, the Barkers will honour the previously
  unsung four legged thespians of the big screen.
• Judged by a panel including the Chief Film Critic
  of The Times and funky film magazine Hot Dog, the
  long overdue awards for canine acting excellence
  will consider performances in a number of
  categories.
• Gongs will be awarded at a glitzy ceremony,
  culminating in the crowning of the Supreme
  Champion, Best in Film 2005. Celebrity guests,
  including international global talent, will
  present the awards.

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The Barkers sample categories

• Gundog awarded for best performance in a
  police or gangster film. Nominees to include Kiss
  Kiss Bang Bang
• Historical Hound best performance by a dog in
  a period piece. Nominees to include The Libertine
• Other categories to include Fashion Hound and
  Canine Comic Turn, plus the ultimutt accolade
  Best in Film Supreme Champion

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Press for the Barkers

• This event has not yet been announced.
• However, we can safely expect extensive media
  coverage since the sister ceremony in
  Cannes, Palm Dog, is already making waves.
• TV coverage for the Palm Dog included Sky, ITV,
  Canadian TV and BBC 1 and World.
• This is an awards show with legs. Four legs!

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The Barkers venue

• 2006 sees the launch of The Barkers
• The Barkers awards show takes place on Monday
  19th June at Rex Cinema Bar
• This is a 75 seater luxury cinema and 100
  capacity bar located just beneath Planet
  Hollywood in Londons West End
• Rex has impeccable showbiz credentials, having
  hosted parties for Justin Timberlake, Britney
  Spears, Cacharel

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Facts Figures at a glance

• Palm Dog
• _at_ Century Beach Club (next door to Carlton Beach)
  
• Friday 26th May at 1.30pm
• 100 guests
• Barkers
• _at_ Rex, Cinema Bar
• Monday 19th June at 8pm
• 100 guests

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Price of entry stock (no cash)

• We are catering for 100 guests per event
• Suitable brands include Chivas Regal, Havana
  Club, Perrier-Jouet
• There is of course potential to use your brand
  ambassadors or mixologists and to reclaim unused
  stock.
• Our stock requirements are as follows
• 5 c/s of spirit-based product per event (assuming
  cases of 6)
• OR 10 cases of champagne
• or a combination of the two.

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Branding opportunities

• Discreet branding at the event venues and the
  opportunity to create a commemorative cocktail
• Product sampling in goodie bag
• Branding and complimentary advertisements in
  media packs and glossy event brochures
• Branding and promo on website
• Copies of house photographers images

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Appendix IPress for Palm Dog
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UK Press for Palm DOg

• The Evening Standard (London) May 29, 2003 by
  Neil Norman
• CANNES postscript 2 contrary to reports,
  Dogville did not leave without a prize. The film
  scooped the Palm Dog for the discreet performance
  by canine actor Moses, who heralds the arrival in
  town of Nicole Kidman's character. At the
  Croisette ceremony, Dogville producer Vibeke
  Windelov picked up the black-leather dog collar
  trophy which was placed around her neck with
  appropriate reverence.
• The Times (London) May 27 2003 Cannes of Worms by
  James Christopher
• As ever, the usual sprinkling of insanity
  lightened the blues. As a judge for the Palm Dog
  award for best canine performance in Cannes, I
  feel duty bound to report that this year's award
  went to Moses in Dogville. Admittedly he is more
  chalk sketch than bulldog, but, as Kidman argued
  in her press conference, he was substantial
  enough for her to want to pat him. "Once you make
  the leap of faith, you are emotionally
  committed," she said. Another priceless insight
  into the mind of a great actor.

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UK Press for Palm DOg cont.

• The Guardian, Thursday May 20, 2004 by Charlotte
  Higgins
• The race is hotting up for the Palm Dog award,
  run by British journalist Toby Rose to pay homage
  to the best acting pooch. One contender is the
  English bulldog in The Ladykillers, which has to
  do some impressive rolling over and fainting
  before being given the kiss of life.
• Director Joel Coen looked bemused when the
  creature's potential honour was mentioned
  yesterday. To some, the animals that populate
  Emir Kusturica's Life is a Miracle are by far the
  most charming thing about the movie.
• The dog, a playful mutt, is also tipped for the
  Palm, but to my mind the evil-looking cat in the
  same film, who kicks footballs, terrorises
  canines and hypnotises birds to death, is by far
  the most talented four-legged critter. Surely
  time for an honorary award?

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International Press for Palm DOg

• The Australian, March 14 2003
• The Man Without a Past has won a slew of awards
  including the Grand Prix at Cannes last year,
  best actress at Cannes for Kati Outinen and the
  (unofficial) Cannes Palm Dog Award for best
  canine performance by Kaurismaki's dog, Tahti. "I
  like dogs more than people," says Kaurismaki.
  "They are more honest. At least they can't
  express their lies.
• Canberra Times (Australia), May 29 2003
• Among the many consolations at Cannes, we were
  particularly charmed by the advance advertising
  for a possible sixth episode in the Air Bud
  series, one set in Australia and tentatively
  called Air Bud Aussie Rules. At last a golden
  retriever might be eligible for the canine acting
  prize won this year by the eponymous dog whose
  barking opens and closes Dogville, the prize
  being actually called the Palm Dog.

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Contact

• Danielle Nay
• Director of Brand Content, DDB Stream
• Danielle.Nay_at_DDBstream.com
• Tel [phone]
• Mob 44 779 316 9071