Interactive Video and Multimedia ApplicationsMarkets

1
Interactive Video and MultimediaApplications/Mark
ets

• EDCI 663

2
Major Interactive Multimedia Markets

• Training
• Education
• Point of Purchase / Point of Information
• Home and Entertainment

3
Training

• The training market has been and continues to be
  one of the major users of interactive multimedia

4
Training

• Military Training
• Army Tank Gunnery Simulator
• Combat physicians Simulator
• Aircraft maintenance performance support system
• Navy sonar technicians training
• EIDS, Electronic Information Delivery System

5
Training

• Corporate
• General Motors videodisc network
• Actronics CPR trainer
• Arthur Andersens representative training and
  performance support

6
Education

• Education has tended to be somewhat slow in
  adopting interactive multimedia, but growth has
  been steady.
• About 50 of schools have (had) videodisc players
• Over 75 of schools have CD-ROM equipped
  computers
• Over 95 of schools report having Internet access

7
Education

• Development of Living Things, first educational
  videodisc
• Windows on Science, first multimedia package to
  be adopted as a textbook by a state
• Jasper Woodbury series
• Reference material, e.g., Encarta
• Multimedia enhanced CAI, e.g., Carmen Sandiego,
  Oregon Trail

8
Point of Purchase/Information

• Interactive multimedia has found a niche as a
  consumer-oriented tool for sales (point of
  purchase) and for information delivery (point of
  information).

9
Point of Purchase/Information

• Point of Purchase
• Florsheim Shoes
• Budget Rent-a-Car
• Levi Strauss
• Banks
• Realtors

10
Point of Purchase/Information

• Point of Information
• Walt Disney World
• Expo 86 in Canada
• Shell Travel Centers
• St. Louis Zoo Living World
• Indianapolis Childrens Museum mummy exhibit

11
Home and Entertainment

• The home market for interactive multimedia has
  been up and down. For most producers, the home
  market continues to be the holy grail of
  multimedia because of the sheer size of the
  market. However, it is a fickle market that is
  difficult to predict.

12
Home and Entertainment

• Arcade
• Dragons Lair
• Home Videodisc
• Criterion Collection movies
• CD-ROM
• Home reference/education
• Games, e.g., Myst

13
Home and Entertainment

• Video Games
• Sony Playstation, Nintendo 64, X-box, etc.
• DVD
• Movies

14
End Notes

• Data on the exact size of markets is hard to come
  by. However, it seems that all four markets are
  doing reasonably well now.
• The future is uncertain. Some predict a boom,
  while others feel the Internet will drive out all
  competitors. Well just have to wait and see how
  things fall out.

15
The End