The Walt Disney Company

1
The Walt Disney Company

• Brandy Anderson
• Cody Bartos
• Jessica Edmunds
• Amy Sobolewski
• Kelly Stevenson
• Ryan Vincent

2
Company History

• Walt Disney history
• Animated Films
• Amusement Parks
• Disney Studios - Entertainment

3
Firm Identification

• Operates in 5 segments
• Media Networks
• Consumer Products
• Studio Entertainment
• Theme Parks/Resorts
• Internet/Direct Marketing

4
Revenue Breakdown
5
Corporate Breakdown

• Chairman/CEO
• Michael D. Eisner
• VC Chairman
• Roy E. Disney
• VC
• Sanford M. Lituack
• President
• Robert A. Iger
• SEVP/CFO
• Thomas O. Staggs

6
Careers Paths

• Wide Variety of Positions Available
• Disney Consumer Products
• Disneyland Resorts
• Disney Regional Entertainment
• Walt Disney Studios
• Walt Disney Feature Animation
• Entertainment Productions
• The Disney Store
• College Recruitment Programs
• http//disney.go.com/disneycareers/search

7
Target Market

• Disney has enormous influence on the cultural
  life of the nation, especially with regard to the
  culture of children.
• It appeals to both parental concerns and
  childrens fantasies while trying to transform
  every child into a lifetime consumer of Disney
  products and ideas.

8
The Retail Mix

• Product
• Price
• Promotion
• Place

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10
The Retail Mix

• Product
• Price
• Promotion
• Place

11
Merchandising Channels Procedures

• Vertical Integration
• Distribution Center
• Inventory Control Team

12
Visual Depiction of The Disney Store

• Exterior
• Interior

13
Headlines

• Toy Story 2
• Walt Disney Worlds Animal Kingdom
• Disney Online

14
The Future

• Financial Condition
• Consumer Products Division
• Forecast Values
• Competitors