Mike Short

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Mike Short Director, Network Strategy -
Cellnet Chairman - Mobile Data Association mshort
_at_cellnet.co.uk www.mda-mobiledata.org
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• Time for a
• D_at_T_at_
• Task Force?

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World CellularSubscriber Growth to Dec 98
350
305m
300
204m
250
200
138m
150
87m
o
100
55m
34.1m
22.9m
50
16m
0
1991
1992
1993
1994
1995
1996
1997
1998
Year End
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Cellular Data Growth Globally 1999-2007 (million
s of users)
400
350
300
250
CIRCUIT
200
PACKET
SMS ONLY
150
100
50
0
END
2000
2001
2002
2003
2004
2005
2006
2007
YEAR
Total Global Cellular Subscribers
371 450 527
602 674 744 806
863 912
Source OVUM 1998
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Cellular Data Growth Globally 1999-2007 (
subscribers using data)
Source OVUM 1998
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Mobiles the Internet - some predictions

• Within two years all mobile terminals will be
  Internet-enabled.
• Within two years mobile data will be faster than
  todays ISDN lines.
• Mobile trading will be a reality by 2001.
• By 2005 more mobiles will be connected to the web
  than PCs.
• 30 of all Internet traffic will be accessed by
  mobile by 2005.

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Death of Distance
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Death of Distance

• 1G - Transport of Goods
• 2G - Transport of People
• 3G - Transport of Ideas

Source- www.deathofdistance.com - Frances
Cairncross
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Mobile Internet
Collaborate or Compete?
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Getting Personal
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Getting Personal
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Location Free
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GSM Data Staircase
UMTS
EDGE
2002
GPRS
2001
WAP / Bluetooth
2000
USSD
1999
SMS
1998
1997
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Internet Evolution

• World Wide Web
• HTML HDML XML
• Internet as Interconnect
• Mobile IP - Version 6
• VoIP

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Association Preparation

• Liaison with - MDA / WDF - GMCF - WAP
  Forum - Blue Tooth
• Public Relations - Mobile Data Guides - CD
  ROM

D_at_T_at_ Task Force
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• SERG - Requirements / IETF
• - Mobile IP Roadmap IREG - Signalli
  ng / Addressing - GPRS Awareness BARG
  - Data Billing TWG - Data
  Terminals WAP Liaison CSG - Data
  Publicity - MDA / WDF Liaison

D_at_T_at_ Task Force
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GSM D_at_T_at_ Task Force

• Know-how transfer
• Data Roaming
• Business development
• Loyalty
• Cost reduction
• Preparing for competitive threat.

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D_at_T_at_ Task Force