Discovery Channel: CrossMedia Success

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Discovery Channel Cross-Media Success

• Objective Drive viewership of Discovery
  Channels Greats at Eight TV series.
• Eight programs, each distinctively themed, airing
  at 8 p.m. on Sunday nights for 8 consecutive
  Sundays.
• Media Mix Print and Online
• Budget Heavy six figures, all new business
• Ad Formats/Ad Sizes
• Sites TI Network, News and Entertainment only,
  Thursday-Sunday rotation only for 8 weeks
• Online Skys, Leaderboards and Cubes
• Print Los Angeles Times, Chicago Tribune Main
  News only Sunday only tune-in for 8
  consecutive Sundays
• Print ½ Page 4C units
• Audience/Demos A 25-54
• Delivery Behavorial or Content targeting only
  Entertainment/News
• Results
• According to client and agency, campaign
  delivered solid results and this has led to
  additional new business client was very happy.
  TMN has a relationship with both client and
  agency this drove the deal.