Entertaining The Senses

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Entertaining The Senses

• To build authentic connections with youth

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Learning Styles

• Auditory
• Based on hearing
• Speaking, listening
• Visual
• Based on seeing
• Reading, showing
• Kinesthetic
• Based on movement
• Activity, feeling, experiencing
• Tactual
• Based on touch
• Holding, smelling, emotional reaction

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Auditory Learning
Learning Styles
4
Visual Learning
Learning Styles
5
Kinesthetic Tactual Learning
Learning Styles
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Learning Styles
Performance Learning Systems
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Goal
Effectively Engaging Youth

• Create an educational program that gets teens
  15-19 to openly engage in discussion about risk
  factors associated with drug use

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Solution
Effectively Engaging Youth

• An immersive program design for all types of
  learners
• Tie-in to The Partnerships www.checkyourself.com
  

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Solution
Effectively Engaging Youth

• 10 minute educational video in partnership with
  AE

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Solution
Effectively Engaging Youth

• Interactive card game

11
Solution
Effectively Engaging Youth

• Interactive card game

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Results
Effectively Engaging Youth

• Gets teens talking and acting out experiences
  

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Next Creating a Viral Loop
Effectively Engaging Youth

• Driving traffic to www.checkyourself.com

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Next Creating a Viral Loop
Effectively Engaging Youth

• Checkyourself or get Wrecked it wont happen to
  me
• Widget transforms friends into addict meth,
  alchoholic,etc
• Personalize message
• Anonymous or direct
• Email or post to social networks

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Insights
Truth Campaign

• Create the environment to listen
• Involve young people in your program
• Reward for participation
• Act as facilitator of the process
• Integrate cross platform engagement
• Develop win/win strategic partnership
  opportunities
• Improve and repeat )

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Entertain The Senses

• The right combination will improve campaign
  performance