The Art of ONOFF research

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The Art of ON/OFF research

• Glenn Davidson
• Co - Director and Lead Artist
• Based in Cardiff - Artstation Ltd. Est1989
• Art and technology practice.
• Fellowship in Cybernetics under Prof. Gordon
  Pask.
• Amsterdam University
• Studied Art
• Partnership with Anne Hayes since 1978

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Run button film

• A film of on off buttons was shown

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The Art of ON/OFF research

• Limits of my study ?
• Which ON/OFF s count as being in and why?
• Quasi - Scientific Pursuit my project is a QSP
  
• Undertaken to exacting standards.

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The oldest known ON/OFFbutton?
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ON/OFF Research

• The BIG BANG!
• inflating the universe from a singularity.
• Sience predicts that within ON/OFF is an unstable
  Vacuum

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ON/OFF Research

• language and the meaning - we have ON within OFF
  in language
• active and passive togetherI am waiting - ON
  line at the bankBe OFF with you go..I am
  having an OFF day
• Having it OFF !
• On the off chance !
• http//www.yourdictionary.com/on
• http//www.yourdictionary.com/off
• Active / live inactive / dead

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ON/OFF Research

• As verb - Bangs go off
• A light goes on and off
• A gun is set OFF, so too, a firework
• We start ON a job
• We start OFF in a car or journey
• We can be found ON the maternity ward
• Language of ON OFF is linguistic and to a degree
  cultural WBTR or well beyond this research!

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ON/OFF Research

• Which is my
• ON /OFF?

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ON/OFF Research

• The Human Button.
• http//news.bbc.co.uk/1/hi/uk/7751912.stm
• Historian
• Peter Hennessy

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The Nuclear Button

• http//news.bbc.co.uk/1/hi/uk/7751912.stm
• Below Witshire countryside the nuclear button

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http//www.pushclicktouch.com/

• http//archive.timesonline.co.uk/tol/archive/
• 1887 The Times 1785-1985 archive open to the
  public
• First mention of push-button March 9, 1887 -
  The title is A New Telephone,

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Fancy light and sound switches

• http//cyborgcamp.com/
• Info-tainment
• Boolean
• Binary
• The reacTable
• Wired Magazine,

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Toward a workable definition.

• Buttons are in evidence all around us
• Buttons are about control.
• Questions
• Who is controlling who?
• and
• Is there some sort of conditioning going on ?

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Toward a workable definition.

• I need to explore the connection between ON/OFF
  buttons
• and their conditioning effect.
• Inspiration Look no further than New Zealand !
• http//www.energysafety.govt.nz/

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Outside of the research

• All other things are beyond this research.

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Useless by em selves
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A brief list of places.

• A power station
• The fire station
• Police station
• The bank
• A cinema
• A domestic house
• A business
• A shop
• A department store
• The street / high street
• The bus stop/ terminus
• The water treatment plant
• Train Station
• The coach station

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A brief list of stuff.

• Curling tongues
• Hair curlers
• Electric shaver
• Home Appliances
• Washing machine
• Dish washer
• Fridge
• Kettle
• Toaster
• Freezer

• Car
• Bus
• Lorry
• Fire Engine
• TV
• Radio
• Cassette Player
• iPod
• Mobile phone
• GSP
• Video recorder
• CD Player
• Computer
• Printer

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Button hunting

• Ontological morphology of buttons

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Research trip.

• On the street
• Filming with Cristian Suau

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Research trip

• FILM

Entering the second hand shop Filming with
Cristian Suau
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Research trip.

• The small specialist music store
• FILM
• Filming with Cristian Suau

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Blink - Malcolm Gladwell

• IAT - Implicit Association Test

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ON/OFF IAT test
OFF

• ON

Washing machine Dishwasher Fridge Kettle
Toaster FreezerIron Video CD player iPod Phone
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result
OFF

• ON

Washing machine Dishwasher Fridge Kettle
Toaster Freezer Video CD player iPod phone
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Weight on Control
Most of the time OFF

• Most of the time
• ON

Washing machine Dishwasher Fridge Kettle
Toaster FreezerIron Video CD player iPod Phone
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The ON/OFF research

• WEBSITE
• The worlds first ON OFF website to detect ON or
  OFF prejudice.
• Measures an individuals performance.
• Agregates and distributes findings to those who
  need to know (public).
• Note Timing could be added to this to detect the
  IAT.

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Data collection
Data distribution
Data store
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http//www.coolpants.co.uk/onoff
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http//www.on_off.org.uk
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The exhibition pieces

• Two switch pictures
• Conditioning energy from OFF to ON (between
  states)
• User conditioning contemplation between states
  (Consumption and ecomony)

Switches and attractors
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• Surface Gallery Nottingham

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ON/OFF RESEARCH FINDINGS

• The conditioning of the ON button is visible in
  the public behaviour.
• Children are heavily drawn to computer, phone and
  console - recent research found thumbs used to
  push a door bell (24 years and under) every over
  uses pointing figure
• Advocacy More OFF switches in public life - .

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