Lynnwood TV

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Lynnwood TV

• Taking Government to the People . . .

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Lynnwood TV

• Overview
• What is Lynnwood TV
• Why are we here
• Where are we going

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Lynnwood TV

• What is Lynnwood TV?
• Government Cable Access Channel
• A method of communication
• A way to speak to the owners of the City the
  Citizens
• A way to let people know whats going on . . . To
  tell our story.

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Lynnwood TV

• Why are we here
• To discuss
• To analyze
• To decide

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Lynnwood TV

• Where are we going
• Council has already made many steps in the new
  direction for Lynnwood
• Rec Center
• IT ReInvestment
• Infrastructure Investment
• Go Live April 1, 2009
• Council Broadcasts Pre recorded
• 4-5 hours per night of programming
• Balance schedules, updates, announcements

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Lynnwood TV

• What do we need?
• A vision
• A mission
• A plan

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Lynnwood TV

• The Vision
• When we go to our time machine and fly 5 years
  into the future, what do we expect to see, what
  do we want to see
• How do we tell that story . .
• Lynnwood TV is one way of doing that

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Lynnwood TVProgramming The Vision

• Lynnwood U
• Citizens Academy
• Council Meetings
• Annexation Outreach
• Oral History of Lynnwood
• Candidate Night
• Lynnwood 50th Birthday
• Visioning

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Lynnwood TV

• The Mission
• To create a real world Government access channel
  that people will want to watch.
• To break to perception of Government TV as second
  rate TV.
• To broadcast relevant and important information
  to the citizens of Lynnwood, to keep them up to
  date and involved with the direction of and the
  future of the City.

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Lynnwood TV

• The Plan
• How are we going to do this
• Business Plan
• Timeline
• Resources

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Lynnwood TV

• The Plan
• How are we going to do this
• Activation letter Comcast
• Build a Baby Broadcast Center (BBC)
• Acquire Portable cameras
• Train staff in pre-production techniques through
  EDCC/Comcast
• Start rolling tape . . .
• Contract with Post Production facilities, EDCC,
  FX Video

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Lynnwood TVCouncil Chambers Baby Broadcast Center
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Lynnwood TV
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Lynnwood TV
Comcast Video
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Lynnwood TV

• The Plan
• Business Plan
• Funding PEG Fee
• Determine Resource allocation
• Current staff pre production
• Contract FX Video, EDCC for production
• Determine TV Coordination
• Start small Council sessions, 4-5 hours per day
  of material, expand as we become comfortable with
  being in the Broadcast biz.

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Lynnwood TV

• The Plan
• Timeline
• Live by April 1, 2009
• Lynnwood Birthday
• Annexation Outreach
• Rec Center Progress
• Olympic View Drive updates
• EOC Updates
• Community Center/Justice Center Outreach

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Lynnwood TV

• The Plan
• Timeline (continued)
• 6 months for Comcast to provision/setup channel
• Design and install broadcast in Council Chambers
• Determine first activities to produce for
• Make decision on staff/hire staff
• Train staff (EDCC)
• Develop first programs

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Lynnwood TVCouncil Chamber Broadcast Facilities

• Design and Install Council Broadcast Facilities
• 5 Fixed Cameras with PTZ
• 1 Mobile Camera as needed
• Upgraded Audio and Cabling
• Real Time Camera Control
• Upgraded Lighting
• Integration with Projector/Overhead
• Pre-Established Setup for various meetings

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Lynnwood TV

• Resources
• Dept staff to help develop specific content
• Coordination with educational institutions for
  student assistance.
• Interns from High School and College
• Community Volunteers

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Lynnwood TVProgram Styles

• How do we manage the programming need?
• Voice over
• Council/Bd/Committee Meetings
• Structured Events
• Unstructured Events

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Lynnwood TVDaily Programming

• How do we handle the daily broadcast schedule?
• Automation . . .
• Weekly Programming

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Lynnwood TVCritical Path

• Key Element 1 PEG Fee
• The PEG Fee will substantially fund the kick off
  of the channel.
• Key Element 2 Coordination - Channel
  Management
• A project of this long term impact will require
  staff to manage and coordinate the channel

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Lynnwood TV

• Action
• Submit Letter Channel Activation
• Submit Letter Activate PEG Fee
• Authorize Funds for equipment

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Lynnwood TV
Questions . . . ? Comments . . .