History

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History

• - Opened 200 bed facilities September 17, 1980
• - Listed on the Stock Exchange of Thailand 1989
• - Replacement facility commissioned January 1,
  1997
• Joint Commission International Accreditation
  since  Feb 2, 2002

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Vision Mission

• Vision
• World class medicine .. World class service
• Mission
• We provide efficient world-class health care
  with attentive caring and compassion

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Product Service

• Outpatient Capacities
• - 24-hour Emergency care including emergency
• cardiac catheterization
• - Ambulance Mobile Critical Care Fleet
• - Hospital 2000 Information System
• - 135 clinic examination suites
• - Capacity 3,000 OPD patients per day
• - Outpatient Surgery Center
• Special Facilities
• - 2 Cardiac Catheterization Laboratories
• - 19 Operating Theaters
• - MRI, CT and Lithotripsy
• - Nuclear Medicine
• - PACS Radiology 2 Cardiac Operating Theaters

• BI Facilities (opened 1997)
• - Largest Private Hospital in Southeast Asia
• - 12 stories plus basement parking
• - US Hospital (NFPA) Building/Fire Standards
• - One million square feet
• - Fully licensed medical heliport
• Inpatient Capacities
• - 554 Inpatient Beds
• - 500 Medical/Surgical/OB/Pediatrics Units
• - 26 Adult Intensive Care Units
• - 14 Cardiac Care (CCU) Units
• - 9 Pediatric Intensive Care Units
• - 5 Level III Neonatal Intensive Care Units
• - 57 Deluxe rooms, 21 VIP Suites and 2 royal
  suites

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Strategic Management

• World class service
• Multinational Management Team
• Span Network from Middle East to the Far East,
  Dubai, Manila
• Medical Tourism International Patients from 190
  Countries
• Quality certificate JCIA
• High Technology MIS by Hospital2000
• Brand Building by 60 Minutes
• Center Specialty care 700 internationally
  specialists

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Strategy Map (Hospital)
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Customers
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Internal Process
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Financial
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Asia Health Care Market
PTT Group EVA Value Tree
Account Payable
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Health Care Industry (SET)
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Industry growth
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Market and Profit Share
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Value Chain Structure
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Competitor (Internal)
High-end patient group

• Bangkok General Hospital
• Samitivej Hospital

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Competitive Benchmarking
IMPORTANCE TO CUSTOMERS
COMPETITOR ASSESSMENT
CUSTOMER REQUIREMENTS
WORST
BEST
QUALITY AWARD AND DOCTORS
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PRICE
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PHYSICAL EVIDENT
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LOCATION
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BH
BGH
SVH
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5 Forces (Industry analysis)
High Alternatives, low switching cost
Low Large investment, high wage specialist
Low Numbers of medical suppliers
Low General Drug stores, Nostrum, Folk medicine
High High growth rate of Industry
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Macro analysis(SPELT)

• Social
• - Demography
• Population Structure Number
• - Health concern
• Consumer Expenditure on Healthcare Services and
  Healthcare Goods

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Macro analysis(SPELT)
Age gt 65 years
Age 18-64 years
Age lt 18 years
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Macro analysis(SPELT)
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Macro analysis(SPELT)

• Political
• - Government policy Medical HUB
• - 911 Event US immigration against middle
  east country
• Economic
• - GDP decreased
• - Increasing in Oil price

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Government Mega Project
Medical HUB
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Macro analysis(SPELT)
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Macro analysis(SPELT)

• Legal
• - Thailand Immigration Policy
• Technology
• - Advanced Medical Equipment
• - Information Technology
• - Medical Profession

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Macro analysis(SPELT)
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Percent of Net Loss of Doctors
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SWOT Analysis
S
O
- High service quality/personnel - Overcome
language - Modern medical equipment -
Well-managed operation - Only JCIA approved
in Thailand - IT technology(Single data
base) - Location

• - Government policy Medical hub
• - Suwannabhumi airport
• - Health concerns such as
• medical tourism, bird flu, Sars,
• - 911 effect

T
W
- No Branch

• - Strong government policy Singapore, Malaysia
• - Energy cost increase
• Baht appreciated
• Loss of Doctors

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Financial Statement
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PTT Group EVA Value Tree
Trend Analysis
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Dupont Analysis
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PTT Group EVA Value Tree
Symptom
ROE 46.7 / 72.92/56.65/42.03
Leverage Ratio 6.02/3.54/2.44/2.12
ROA 9.14/20.05/23.77/25.53
Asset Turnover 1.03/1.04/1.16/1.19
ROS 6.17/14.43/16.09/15.47
Continuously decreasing of leverage ratio