Media in the UK

1
Media in the UK

• Print Media for Grownups

2
Print Media for Grown-ups

• aka newspapers
• tabloids
• and
• broadsheets

3
The tabloids (aka the popular press)

• The Sun The Star
• The Daily Mirror
• Favourite topics royalty, celebrities, scandal,
  crime, sex, sports, anti-immigration
• The Daily Express The Daily Mail
• Favourite topics same as above, plus some news

4
Distinguishing characteristics of tabloids

• Small format (easy to handle)
• Large type headlines (easy to spot)
• Lots of pictures (easy to look at)
• Suggestive pictures (fun to look at?)
• Simple language (easy to read)
• Inexpensive (easy to afford)

5
Tabloid circulation figures (daily, as of May
2005)

• The Sun 3,230,232
• The Daily Mirror 1,780,554
• The Star 862,891
• The Daily Mail 2,259,109
• The Daily Express 837,217
• TOTAL 8,970,003

6
The broadsheets (aka the quality papers)

• The Daily Telegraph
• The Times
• The Financial Times
• The Guardian
• The Independent

7
The Daily Telegraph

• right-wing, conservative
• anti-immigration, pro-royalty, pro
  old-fashioned values
• older, wealthier readership
• Circulation approx. 900,000
• Britains Best-Selling Quality Daily

8
The Times

• conservative, old-fashioned
• bourgeois (middle-class)
• middle-aged, middle class readership
• now in tabloid format
• Circulation 683,495

9
The Financial Times

• investment-oriented for the City, bankers,
  businesspeople
• general news coverage
• wealthy business readership
• most expensive of the dailies 1
• Circulation 397,567

10
The Guardian

• leftist pro-labour, questions authority/establish
  ment, pro multiculturalism
• culturally oriented coverage of arts, music,
  theatre, literature
• educated, professional readership
• special university price 20p
• Circulation 346,115

11
The Independent

• newest newspaper (1986)
• objective news coverage
• (supposedly)
• younger, hipper cosmopolitan readership
  trends/fashion coverage
• tabloid format
• Circulation 228,543

12
Comparative circulation figures (UK adult
population approx. 48,000,000)

• Tabloids
• Sun 3,230,232
• Daily Mail 2,259,109
• Daily Mirror 1,780,554
• Star 862,891
• Daily Express 837,217
• TOTAL 8,970,003

• Broadsheets
• Telegraph 900,000
• Times 683,495
• Financial Times 397,567
• Guardian 346,115
• Independent 228,543
• TOTAL 2,555,720