Presented by: Daniel Taras, Vice President, Business Development

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Last day Last speaker PowerPoint animation A
desperate act to keep your attention?
Presented by Daniel Taras, Vice President,
Business Development iPerceptions Inc.
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Sound familiar?
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Behavioral analytics (aka clickstream or path
analysis) Number of hits - Where did
they come from? - Where did they go? -
How long did they stay?
What?
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Based on your organizational strategies, which
visitor groups do you consider to be most
important?
Step 1
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How well do your visitors think your site is
performing at each stage of the overall
experience? Think about your favorite store
Step 2
Location
Product
Repeat customer
Prices
Staff
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Step 2
How well do your visitors think your site is
performing at each stage of the overall
experience? Lets apply that to your web site
Navigation
Location
Product
Content
Repeat customer
Adoption
Prices
Interactivity
Staff
Motivation
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Listen to your visitors
Step 3
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A quick example
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A few things to consider

• Make sure you are asking the right questions
• Do not to ask the same people to respond more
  than once
• Avoid exceeding 5 minutes to complete the survey
  
• Ask one question at a time
• Avoid asking for feedback upon exiting your site
• Do not use pop ups
• Keep on listening since perceptions can change
  often and quickly

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Thank You
Daniel Taras Vice President, Business
Development 1-877-777-0058 dt_at_iperceptions.com