Measures for shaping the alcohol policy of Tallinn

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Measures for shaping the alcohol policy of Tallinn

• Merike Martinson
• Deputy- Mayor of Tallinn
• Ene Tomberg
• Deputy Head of Tallinn Social
• Welfare and Health Care Department
• NordAN Conference 2008
• 12th October

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Factors of the alcohol policy

• Limitation of availability
• Restriction/prohibition of alcohol advertisements
  
• Shaping of healthy choices and lifestyle

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I have consumed alcohol
An average of 85 of children have consumed
alcohol. At Kadrioru German Gymnasium (95),
Tallinn Secondary Science School (94) and the
English College (90), more students have
consumed alcohol. Lower consumption at the French
Lyceum (72). Alcohol is an interesting and
accessible experience. Alcohol satisfies
curiosity and the need to communicate and be
recognised.
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Alcohol is available in the city
An average of 57 of children have said that if
they wish, they can get alcohol in the city. At
the English College, 71 of the students claim
so. At the Old Town Educational College 69, at
Tallinn Downtown Russian Gymnasium 67 and at
Tallinn Secondary Science School 66 of
students. Alcohol is available for children.
Statistics show that one-third of children are
drunk when committing an offence.
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(No Transcript)
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Number of violations of alcohol prohibition 2007
Total in Tallinn 1015
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Measures for restricting the availability of
alcohol in Tallinn 2006-2008

• Prohibition of retail sale of alcohol from 2000-
  0800
• Only weak liquor can be sold at public and sports
  events held outside
• Retail sale of alcohol for taking out of catering
  and accommodation institutions prohibited
• Advertisements of weak liquors closer than 300 m
  to educational institutions and youth work
  institutions prohibited
• Strong liquor sale permission for stores, the
  general area of which is 75 m ²
• Retail sale of alcoholic beverages prohibited at
  the beaches of Tallinn

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Results of restricting the availability of
alcohol in Tallinn

• In summer 2004, there were 556 liquor stores in
  Tallinn
• In May 2008, there were 456 liquor stores in
  Tallinn

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Alcohol-free lifestyle

• In 2007, the first alcohol-free youth cafe was
  opened at Pärnu mnt
• Mobile youth work in Mustamäe city district
• At the beginning of 2008, the second alcohol-free
  youth cafe was opened in Tallinn (Mustamäe city
  district)
• The objective is to open alcohol-free youth cafes
  in all districts in the coming years

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Advertising tax in Tallinn

• Today, a tax rate of EEK 6 / square metre is
  valid for outdoor displays
• For the advertisements of weak liquor (ethanol
  content up to 6), the coefficient 2.0 tax rate
  EEK 12 / square metre / day is applied
• For the advertisements of strong liquor (ethanol
  content greater than 6), the coefficient 3.0
  tax rate EEK 18 / square metre / day is applied
• On the basis of regulation no 15 of 17 April 2008
  by the City Council, a single coefficient 4.0
  tax rate EEK 24 / square metre / day is applied
  for the outdoor displays of both weak and strong
  liquors

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Proposals for amending the Alcohol Act

• Strong liquor is sold at separate stores,
  departments or counters
• National prohibition on the sale of alcohol from
  2200 1000
• Prohibition on advertising alcohol on television,
  radio and outdoor displays
• 3 of alcohol and tobacco excise duty is used for
  treating alcoholism, 1 for preventing alcoholism
  and tobacco addiction, 3 for supporting hobby
  education and activities

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Shaping of a healthy lifestyle

• Tallinn Public Health Development Plan 2008-2015
  (approved at the 17 April meeting of the City
  Council, decision No 66)
• The objective for shaping a healthy lifestyle is
  to create a negative trend in the use of
  addictive substances (tobacco, alcohol, drugs)
• In the year 2004, the consumption of absolute
  spirits per one adult was 13.1 litres a result
  expected in the development plan 20 drop in
  the consumption of absolute spirits

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Shaping of a healthy lifestyle

• Measures stipulated in the Public Health
  Development Plan
• Health coalition under the management of the
  mayor for coordinating the implementation of
  the Public Health Development Plan
• Facilitation of the establishment and development
  of new health, sport and recreational centres for
  improving the availability thereof for socially
  vulnerable groups
• Restriction of tobacco and alcohol sales (sales
  times, activity, cut-down number of alcohol sales
  points), research and participation in developing
  the national alcohol and tobacco sale policy
• Organisation and intensification of the
  counselling system in the field of giving up
  smoking, alcohol and drugs ensuring of the
  availability of counselling for socially
  vulnerable groups

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Tallinn Childrens Hospital Mental Health Centre
Project
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