COMM 180 SURVEY OF BROADCASTING AND CABLE

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COMM 180 SURVEY OF BROADCASTING AND CABLE

• Dr. George W. Crawford

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CURRENT ASSIGNMENT

• Continue reading Chapter 5. Class today looks at
  pages 104 to 109.
• Take a look at the materials on the course web
  site.
• Take a look at the materials on the book web
  site.

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Broadcast and Cable TV Today

• Quick Facts
• Network prime time share 75 90
• Network prime time share 99 45
• Number of networks in 75 3
• Number of networks in 99 7
• Homes with cable in 99 67 - Driving force
  today
• Homes with HBO in 99 30

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Broadcast and Cable TV Today

• Cable TV
• From 3B in 80 to 30B today
• (Broadcast TV ) (Cable TV ) today
• 50 of cable subscribers have 54 channels
• Provides many viewing alternatives
• Is more TV, better TV ?

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Cable Programming

• Can have hundreds of channels, but
• There are over 200 programming services
• Types of services (on your bill)
• Basic Cable Services
• Pay Cable Services
• Specialty Services

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Cable Programming

• Basic Cable Services
• Lowest available service and cost
• Types of Services
• Local and regional broadcast signals
• Advertiser supported cable services

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Cable Programming

• Basic Cable Services
• Local and regional broadcast signals
• FCC rules on must carry and retransmission
  consent
• Bottom line
• New services like regional news
• Local cable systems have local channels

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Cable Programming

• Basic Cable Services
• Advertiser supported cable services
• Programs designed for cable with both national
  and regional ads
• CNN, Headline News, TNT, Learning Channel

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Cable Programming

• Pay Cable Services
• Home viewing of (usually) commercial free
• Movies and sports, usually
• Regional services are popular also

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Cable Programming

• Specialty Services
• Regional news
• Electronic program guides
• Local government
• Music channels
• Shopping channels
• Public access channels

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Packaging Cable Services

• Basic cable charge is regulated by the FCC
• Profits for companies are in the other services
• Types of Cable Households (or not all households
  are equal in the cable industry)
• Homes passed, cable households, pay households,
  multipay households, pay-for-view households,
  multievent PPV

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Packaging Cable Services

• Homes Passed (by the cable)
• Out of 100M homes, 97 are passed by a cable
• Remember that only 67 are connected
• Big revenue opportunity here

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Packaging Cable Services

• Cable Households (they are connected)
• Not all want it and many only take basic
  service
• Some locations are forced to take it

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Packaging Cable Services

• Pay Households
• Connected and paying extra for some service
• Half of all cable homes are here (33M homes)

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Packaging Cable Services

• Multipay Households
• Pay for more than one extra service (17M)
• Average bill is 75 in 01 high profit
• Not regulated by FCC

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Packaging Cable Services

• Pay-Per-View
• Needs special addressable converters
• Available in 67 of cable homes
• Multievent PPV or Impulse PPV movies on demand,
  sporting events

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Cable Ownership

• Not the same as TV ownership no real rules
• Large number of multiple system operators
• Largest ATT Broadband with 12M homes
• Next is Time Warner Cable with 7M homes
• Large cities have large systems NYC with 1M
  homes

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HOMEWORK ASSIGNMENT

• Continue reading Chapter 5. Next session will
  look at pages 109 to 118.
• Two activities for next Wednesday As you watch
  TV log the of traditional network TV and cable
  TV. Keep a log on a prime time TV shows ads
  network, national, local, dont forget to track
  times.