Margarita Tang

1

• Margarita Tang
• MKT 362
• April 22, 2004

2
about cNet

• division of CNET Networks, Inc.
• A source for technology consumers around the
  world
• Provides expert and unbiased advice on technology
  products
• Comprised of
• News.com
• Download.com
• CNET Radio
• CNET Computer Shopper Magazine

3
history

• CNET Networks, Inc. incorporated in 1992
• Computer Shopper Magazine part of publishing
  business in 2000
• During 2003, the highest number of prestigious
  editorials and contents awards accolades were
  received
• December 2003 acquired MP3.com domain and brand

4
history

• March 2004, acquired EDventure Holdings
• Mid-2004, hopes to relaunch MP3.com as a music
  information site
• Presence in U.S. and 15 other countries
• Asia HK, Malaysia, Singapore, China, India,
  Japan
• Europe Belgium, France Germany, Italy,
  Netherlands
• Australia
• Reached over an average of 76.5 million users on
  a monthly basis

5
developments

• April 2004, acquired WGR Media, Inc
• April 2, 2004
• Introduced Enterprise Launch Unit
• April 21, 2004
• Announced sale of 125 million of 0.75
  convertible senior notes
• 15 per share

www.cnet.com
6
revenue

• March 31, 2004
• 63.4 million
• 12 increase from 2003
• Net Income
• 2.9 million
• Interactive and Publishing

7
revenue cont.

• U.S. Media
• Personal technology
• Games and entertainment
• Business technology
• Channel services
• International Media
• Online technology
• Publications

8
cnet.com revenue

• Provides marketing opportunities
• Third-party ad technology demos
• Integrated sponsorships and merchant listing
  programs

9
revenue
10
e-business model

• Business Process
• Customer relationship management
• Knowledge management
• Enterprise
• portal
• Content sponsorship
• Shopping agent

11
pros cons

• Pros
• Gives tech user unbiased and up to date info
• Well organized site
• See ratings or sample product before purchase
• Offers free newsletters
• Designated areas for advertisements
• Cons
• Too much info

12

• Thank You!