ShareMethods AppExchange Partner Success

1
Teams that Play Together
Eric M. Hoffert, CEO, ShareMethods Co-Founder,
The Speedies
2
Introduction
3
Overview

• Syncopation, Harmony, Synchronization, In-Tune
• Consumer Content and Sharing
• Business Content and Sharing
• Collaborative Networks
• Customer Stories
• Live Demo
• Insights
• Musical Teamwork

4
Definitions

• synchronize
• To cause to go on, move, operate, work, etc., at
  the same rate and exactly together They
  synchronized their steps and walked on together.
• in tune with.
• In agreement in musical pitch or intonation, as
  in Dave is always in tune with the other
  instrumentalists. Mid-1400s
• harmony
• simultaneous combination of tones, esp. when
  blended into chords pleasing to the ear
  13501400 harmonía joint, framework, agreement
  
• play
• freedom for action an act or instance of being
  broadcast to cooperate to perform (music) on an
  instrument 60 definitions

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Consumer Content and Sharing (Wikipedia)
Structure Multi-level taxonomy, public content,
many authors
Stats 1.7 million articles, 100 servers, 6 of
all Internet Users, Top 10 Internet Site
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Consumer Content and Sharing
Statistics 300 million tagged images, up to 75
tags per picture
Structure Tag clouds, tag size popularity,
interestingness rank of media objects patent,
easy to post
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Consumer Content and Sharing (Google)
Statistics 100 million searches per day
Structure full text search of web pages and
documents, ranked by link popularity
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Business Content and Sharing (ShareMethods)
Context Multi-geographic, multi-company,
multi-department, multiple-products,
multi-cultural
Structure Customizable multi-level taxonomy,
with rich search, documents and links, easy to
post, personalization of content, public-private
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Collaborative Sales and Marketing Network
Efficient content sharing for internal external
groups Marketing Field Sales Channel
Sales Product Marketing Partners Distributors Rese
llers Consultants RD
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Collaborative Content Sharing and Delivery
The best documents from the best people at the
best time
The right documents to the right person at the
right time
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Basic Principles How to Make it Work

• Easy to Use
• Easy to Contribute
• Personalized
• Fast
• Integrate into Current Work World
• Contextual to Work Process
• Global
• Fun
• Exponential Value f(Users Content)

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User Communities

• BusinessWeek (NYSE MHP), division of McGraw-Hill
• Agile Software (NASDAQAGIL)
• NMS Communications (NASDAQ NMSS)
• CNET Channel (NASDAQCNET), division of CNET
  Networks, Inc.
• HID Global (Division of ASSA ABLOY)
• Airspan Networks (NASDAQAIRN), Salesforce.com
  (NYSE CRM)
• TI Broadcast Solutions, Evolution Benefits, JMJ
  Associates, Woven Electronics, Business Resource
  Group, Cornet, Litescape

13
Customer Stories

• BusinessWeek
• ShareMethods is used for 100 global employees
• Marketing content creation team develops and
  posts selling and market research materials for
  sales teams in the US, Europe, and Asia
• JMJ Consulting
• Leading provider of high performance project
  consulting services for Global 2000 companies (70
  projects in 40 countries)
• ShareMethods is used for multi-user and
  multi-department review and approval of sales
  proposals for key prospects and clients and for
  project workplans US, Australia, UK
• HID Corp.
• Premier supplier of access control cards and
  readers for the security industry (200 million
  credentials issued)
• ShareMethods provides easy access to sales,
  product, and marketing materials for multiple
  selling partners across multiple product lines
• 200 users including 50 global business partners
• Users in nine countries (US, Hong Kong, Japan,
  Singapore, UK)

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Customer Stories II

• CNET Channel (Part of CNET Networks, Inc.)
• World leader in technology product information
  with 1,000 companies that use CNET Channel to
  operate e-commerce platforms worldwide
• CNET Channel deployed 65 users in order to create
  and deliver an on-demand knowledgebase across
  professional services, customer support,
  technology, and marketing teams on a global basis
  (US, Russia, Switzerland, China, France, etc.),
  with users in 10 countries
• Airspan Networks
• Airspan Networks (NASDAQ AIRN) provides fixed
  and wireless voice and data systems and
  solutions, including Voice Over IP (VoIP).
• The Company has deployments in 100 countries
  with 400 operators.
• Airspan has a deployment of 450 users as a global
  collaborative library on-demand for internal
  sales, support, and operations teams in addition
  to key business partners such as Nortel,
  Ericsson, Fujitsu, and others.

15
Live Demo
16
Insights

• Adopt the Collaborative Content Model
• Participatory Content Works
• BlinkIdentify Need Areas and Move Fast
• Software-as-a-Service is a Great Delivery Model
• Benefits
• Synchronization
• Harmony
• In-Tune
• Play

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The Speedies (1979)
The Speedies A power pop band, teenage
sensation, and a big song Let Me Take Your
Photo. Band breaks up, kids go to college, etc.
and then 25 years later
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The Speedies (2005)
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The Speedies (2005)
Digitized and remixed in 2005, bringing 1979
music and video back to life in a global HP ad
campaign, the NBC Tonight Show, iTunes, Google
video, MySpace, YouTube, Yahoo Music!...
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The Speedies (2007)
Thousands of MySpace friends, thousands of
YouTube and MySpace views, thousands of iTunes
downloadsand then a sold-out live show and first
ever album
Power Pop Geeks Finally Fit In
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Final Insights

• Save Content, It Could Be Valuable at Any Time
• Deploy Media / Document / Content Management
• Remix Your Content
• Digital Distribution is Powerful
• Free, revenue-sharing, or subscriptions
• Participatory Content Networks are Powerful
• For Consumers, to create and share media
• For Business, to create and share media
• Next Up Content Creation as a Service