(Cingular Interactive- Mobitex) Interactive. Cellular (SMS

1

• E-Business in the New Millenium
• Solution Overview
• Telemetry
• Field Force Automation
• Business/Consumer Brokerages

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Wireless Data Market Landscape

Extension of Desktop

• File transfers
• Data intensive applications
• Web graphics
• E-Mail attachments

Increasing Functionality of Service Packages
Alerts

• Acknowledgment
• Broadcast

• Alphanumeric
• Voice paging
• Numeric

Increasing Complexity of Offering Service
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The Players

Packet Data (e.g. Cingular GPRS, Edge)
Increasing Functionality of Service Packages
Cellular (SMS WAP) Paging (ReFLEX)
Paging (FLEX)
Increasing Complexity of Offering Service
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Market Direction
Interactive Market Space Target Markets
Enterprise Solutions
Individual Solutions
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Market Direction
Interactive Market Space Target Markets
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Enterprise Telemetry Transactions
2002 Wireless Market Size 9.5 million devices

• Telemetry
• Systems
• Intelligent machines
• Transactions
• Replacement for fixed terminals
• Mobile services

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Customer Examples Telemetry

• Security
• SafeLink
• Radscan

• Fleet Management
• Vetronix
• Computer Associates

• Monitoring
• ABB
• Calsense
• Vending
• Datawave
• Real Time Data

• Home Delivery
• Brivo

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Enterprise Field Force Automation
2002 Market Size 11 million people

• Competitive advantage
• Increased workforce productivity
• Improved quality and timeliness of transactions
• Reduced cost structure
• Value
• Mission critical
• System integration

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Customer ExamplesField Force Automation

• Utilities
• Pacific Gas Electric
• Virginia Power Light
• Transportation
• Airborne
• FedEx
• American Freightways
• Ground
• Home

• Route Sales
• Physician Sales Service
• Toshiba Medical
• Coca-Cola
• Pepsi Allied

• Field Service
• Office Equipment
• IBM
• Kodak
• Neopost
• Konica
• Appliances
• GE
• Sears
• Cable TV
• Media One
• Time Warner
• Telecom
• WorldCom
• Sprint
• BellSouth

• Auto Claims
• Progressive
• State Farm
• Public Safety
• California Highway Patrol
• New York City Office of Emergency Mgt

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Market Direction
Interactive Market Space Target Markets
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Drivers of m-commerce
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Fidelity InstantBroker
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View of the World Today
CDMA Verizon, Sprint PCS
TDMA Cingular
GSM VoiceStream, Cingular
Mobitex Cingular Interactive
ReFLEX SkyTel
RdLAP MDC 4800 Motient
iDEN Nextel
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Evolution of Technology
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Handhelds

• Requirements
• Small
• Easy to use
• Long battery life
• More intelligent
• More powerful

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Application Development Program

• Support devices
• Multiple operating systems
• Multiple applications on a single device

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Summary

• Market trends
• Business consumers have different needs
• Business personal converged at the device
• Voice data converge on Cellphones PDAs
• Devices lifestyle/workstyle choice
• Initial applications are of high value
• Technology
• Internet Rules
• Its about applications