RIVERSIDE CHEVROLET

1
RIVERSIDE CHEVROLET
The Problem
The Process
RIVERSIDE CHEVROLET wanted to continue momentum
as the Chevrolet volume leader in Oklahoma and
look good within their parent company, Sonic
Automotive.
Identify current customers and target new
consumers matching their needs to Chevrolets
quality GM service. We developed a series of
live on- location events throughout the year.
Instead of a typical Saturday car remote, we
placed these events on a Friday during the Noon
hour, offering people to come in and have lunch
and start thinking about the new vehicle they
want this weekend as well as motivate their
staff. Jump starting the dealerships weekend!
The Plan
Utilize the diversity of Cox Radio stations and
focus on consumers that best fit the Chevrolet
customer profile, who not only buys a Chevrolet
but utilizes the service end as well. Reaching a
the diversity of 21-49 year olds, skewing male.
Best fitting KJSR.
The Performance
The results have come in and Riverside Chevrolet
had the best month in the past seven years of the
dealership. They also had record sales for the
month. They moved over 300 units for the month.
We are planning to continue and build the
excitement with a series of remote events
throughout 2005.
Selling To Achieve Results