Creative Data Designs

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Creative Data Designs
By Jacqueline Holt Tamara Williams Dawn Copeland
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Executive Summary

• Mission
• Objectives

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Company Summary

• Founded by Dawn Copeland, Jacqueline Holt and
  Tamara Williams in December 2003
• Each partner has 33.33 equity
• CDD does database designs for businesses
• Located South Fulton Atlanta

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Products Services
Basic Designs Service
Database Design Fee 1,450 package A1,850 package B2,700 Deluxe Package3,500 Supreme Package
Hourly Rate Consultation 65
Training Support 200 1 week _at_ 10 employees15 for each additional employee150 for each additional week
Help Desk Support 55 first hour - 15 each additional hour (for same case report)
Basic Designs Single-Page 10-Pages 20-Pages
Web Design Fees 300 1,250 2,000
Additional Pages 125 125 100
Hourly Rate 45
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Target Market

• South Fulton and DeKalb County
• Small businesses with 10 to 150 employees New
  businesses Non-profit Organization

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Market Analysis Summary

• 47.6 of businesses are trade manufacturing
• 85 of database companies are located in the
  north Fulton area
• CDD plans to capture a portion of the market
  share in this field

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MarketingStrategy

• Marketing Package with interactive CD brochures
• Print advertising in newspaper and local
  magazines
• Radio and Television segments
• Internet
• Client referrals

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Main Competitors

• DATABASE COMPETITOR
• - P C Experts Provides Database
  consulting located in South Metro
  Atlanta.
• WEB DESIGN COMPETITOR
• - CLS Designs Provides net consulting
  web hosting located in Lithonia GA

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Strategic Alliances
STEP 1 We will analyze all key and challenging
aspects of our business. STEP 2 We will
develop a plan to determine what a partnering
company can do to expedite growth. STEP 3 We
will engage in partnering relationships to create
new opportunities for success

• Potential Partners
• Web hosting companies
• Computer Skill training companies
• Financial Institutions
• Software selling companies

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Sales Forecast(We are forecasting the
following sales for the first 12 months)
Source of Sales Units Sold Revenue
1st Quarter 20 54,000
2nd Quarter 35 94,750
3RD Quarter 85 229,250
4th Quarter 120 324,000
Totals 260 702,000
Support Contracts 81,670
Year 1 TOTAL 783,670
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SalesForecast In Years

• Projected Sales for Year 1
• Projected Sales for Year 2
• Projected Sales for Year 3
• all sales represent 100,000.

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Management Summary
The management team for Creative Data Design is a
diverse group with strong skills in technology,
marketing and sales, finance and operations. Our
primary criteria when filling these executive
positions was extraordinary past achievement.
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Organizational StructureFuture Layout
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Organizational Structure(Staffing for first year)
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Exit Strategy

• Individual retirement for all partners
• Sell ownership to internal entity
• Sell ownership to outside entity
• Legacy

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Development Personnel Plan for Creative Data
Design, Inc.
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Break-Even Analysis
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THE END!!!