Rural Tourism in the Netherlands

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Rural Tourism in the Netherlands

• Carolien van der Laan
• ECEAT-Projects

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Late 60s

• camping at the farm
• product was cheap and basic, guest were looking
  for silence, rest and authenticity

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Nowadays

• a great variety of products tea-gardens,
  galleries, farm-shops, guided tours, games
  (boerengolf, klootschieten), animal farms,
  children playgrounds and much more
• Beside camping at the farm also bed and
  breakfasts and holiday houses
• Relatively few hotels

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Nowadays

• 80 million nights a year of which
• 56 million are domestic
• 3000 rural tourism accommodations with
• 117.500 beds
• 2463 farms with tourism activities
• Negative travel quote 5,5 milliard euro

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Organisations

• Marketing Promotion
• Political

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Organisations

• SVR (Stichting Vrije Recreatie) 1970

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Organisations

• SVR (Stichting Vrije Recreatie) 1970
• VEKABO (1977)

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Organisations

• SVR (Stichting Vrije Recreatie) 1970
• VEKABO (1977)
• ECEAT Netherlands (1994)

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Organisations

• SVR (Stichting Vrije Recreatie) 1970
• VEKABO (1977)
• ECEAT Netherlands (1994)
• Hoevelogies (1995)

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Organisations

• SVR (Stichting Vrije Recreatie) 1970
• VEKABO (1977)
• ECEAT Netherlands (1994)
• Hoevelogies (1995)
• Stichting Hotel de Boerenkamer (1995)

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Organisations

• SVR (Stichting Vrije Recreatie) 1970
• VEKABO (1977)
• ECEAT Netherlands (1994)
• Hoevelogies (1995)
• Stichting Hotel de Boerenkamer (1995)
• Het Betere Boeren Bed (2003)

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Regional Organisations

• Friesland it Boerehiem, Ontdek Ons, De
  Buorkerij,
• Friesland/Groningen De Pronkkamer, Erfgoedlogies
• Groningen Plattelandscirkel Westerkwartier
• Drenthe DrentsGoed
• Gelderland Vallei en Boerderij
• Zuid Holland Den Haneker
• Noord Holland Hotel de Boerekamer
• Brabant Goeikamer

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What are people looking for

• Rest, silence, space

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What are people looking for

• Rest, silence, space
• Nature, small scale agricultural landscape, nice
  villages, castles etc.

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What are people looking for

• Rest, silence, space
• Nature, small scale agricultural landscape, nice
  villages, castles etc.
• Authenticity

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What are people looking for

• Rest, silence, space
• Nature, small scale agricultural landscape, nice
  villages, castles etc.
• Authenticity
• Gastronomy

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What are people looking for

• Rest, silence, space
• Nature, small scale agricultural landscape, nice
  villages, castles etc.
• Authenticity
• Gastronomy
• Activities (walking, cycling, outdoor recreation)

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What are people looking for

• Rest, silence, space
• Nature, small scale agricultural landscape, nice
  villages, castles etc.
• Authenticity
• Gastronomy
• Activities (walking, cycling, outdoor recreation,
  games)
• Good accommodation (no luxury, but good
  price/quality)

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What is offered

• Accommodation
• Activities
• Arrangementen

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Target Group

• Mostly Dutch people
• Age 40-64
• Families with young children
• Low season 50

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Quality

• No uniform quality system
• Guests are mostly highly satisfied, by means of
  hospitality, authenticity, rest, space etc.

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Sustainability

• Ecolabel Milieubarometer
• ECEAT
• Arrangementen www.zuivergenieten.nl
• Activities nature and environment friendly
• Regional products are frequently used
• Short distance for most visitors

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Legislation

• No legislation for rural tourism
• Dutch legislation restricts camping at the farm
• Municipalities act very different

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Chances

• More attention of policymakers for rural tourism
• Trent, fashion (rural life and health - nature)
• Users are content about the product
• Growing market
• Sustainable

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Threats

• Hardly any co-operation between tourist and
  agricultural sector
• Too many RT organisations
• Hardly any promotion abroad
• No quality system and information about the
  product
• Cheap and basic image is it still like that?
• Constraints in legislation

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