Graffiti

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Graffiti? Advertising?
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Guerrilla Marketing
Low Budget, High Impact
Interactive and embedded ads Product placement
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Oh My God! A BOMB???
No, just the Mooninites Ignignokt and Err
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Very sinister appearance, wires, batteries
New York advertising firm, Interference Inc.
Boston New York Los Angeles, California
Chicago, Illinois Atlanta, Georgia Seattle,
Washington Portland, Oregon Austin, Texas San
Francisco, California and Philadelphia,
Pennsylvania.
Eugene Register-Guard Portland ignores
advertising campaign that bombed in Boston
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Mooninites
Get yours today
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http//www.registerguard.com/news/2007/02/02/print
able/a1.devices.0202.L4CMvEp2.phtml?sectionnation
_world Portland ignores advertising campaign
that bombed in Boston By Denise Lavoie and Jay
Lindsay Published Friday, February 2,
2007 BOSTON - In nine cities across the country,
including Oregon's largest city, blinking
electronic signs displaying a profane,
boxy-looking cartoon character caused barely a
stir. But in Boston, the signs - some with
protruding wires - sent a wave of panic across
the city, bringing out bomb squads and prompting
officials to shut down highways, bridges and part
of the Charles River. Something that may have
been amusing in other cities was not funny to
authorities here, the city that served as the
base for the hijackers who carried out the Sept.
11 attacks. Officials defended their reaction
Thursday even as two men charged in the case, and
some residents, mocked the response as overblown.
Young Bostonians familiar with the
unconventional marketing tactics used by many
companies tended to see the city's reaction as
unmitigated hysteria. Tracy O'Connor, 34, a
retail manager, called the police response
silly and insane,'' contrasting it with that in
other cities where no one reported concerns about
the devices - an advertising gimmick for the
Cartoon Network show Aqua Teen Hunger Force.''
We're the laughingstock,'' she said. Public
safety officials and a large segment of Boston's
older generation condemned the publicity campaign
as unthinkable in today's post-9/11 world.
Just a little over a mile away from the
placement of the first device, a group of
terrorists boarded airplanes and launched an
attack on New York City,'' police Commissioner
Edward Davis said in an interview. The city
clearly did not overreact,'' he said. The
devices didn't prompt calls in any other cities.
Davis said that as calls were coming in about
the electronic signs in rapid succession
Wednesday afternoon, police also received reports
of two devices that resembled pipe bombs and had
a confirmed report of a man walking down the
hallways of New England Medical Center making a
rambling speech about God getting us today''
and This would be a sorry day.'' Officials
found 38 blinking electronic signs on bridges, at
a subway station, a hospital, Fenway Park and
other spots in and around the city. In New York,
officers found only two of the devices - both
attached to overpasses. Portlanders have
reported finding at least three of the devices.
They were found in some of the trendier
neighborhoods and were not near bridges or other
infrastructure. They were removed by Thursday.
Portland Police Bureau spokesman Brian Schmautz
said he had not seen any of the devices nor had
he heard from anyone who had. John Doussard, a
spokesman for Mayor Tom Potter, said the first
that office knew of the devices was from a phone
call from a reporter Wednesday afternoon.
We've had no calls from Portlanders,'' he
said. We hadn't heard boo.'' Jo Baltz, a
bookkeeper for Portland's World Cup Coffee and
Tea, had one sitting on a filing cabinet Thursday
and called him'' cute. "I don't think bomb'
ever hit our minds - we all just watched him and
laughed at him,'' she said. Officials have vowed
to hold responsible Turner Broadcasting Inc., the
parent company of the Cartoon Network. Two men
who authorities say were paid to place the
devices around Boston pleaded not guilty Thursday
to placing a hoax device and disorderly conduct.
Peter Berdovsky, 27, and Sean Stevens, 28, were
released on 2,500 cash bond - apparently amused
by the situation, even though they face up to
five years in prison. They met reporters and TV
cameras and launched into a nonsensical
discussion of hairstyles of the 1970s.. Some
enterprising people got to the devices before
police At least seven were for sale Thursday
afternoon on the Internet auction site eBay,
ranging in price from 500 to 2,100.