GoodwillEaster Seals

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Goodwill/Easter Seals

• Creating Solutions, Changing Lives Through the
  Power of Work

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Goodwill/Easter Seals

• 89 year provider of Workforce Development
• 12,000 Minnesotans served in 2007
• 752 individuals went to work and 126 individuals
  advanced in their careers
• Over 1000 participants received career
  advancement services
• 10.19/hour average wage for industry cluster
  graduates
• 15 million in taxable income earned by
  participants

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Goodwill/Easter Seals Participants

• 59 people of color
• 60 no significant work history
• 42 transitioning from public support
• 35 no high school diploma or GED
• 30 re-entering from corrections
• 100 Want to Work

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Industry Cluster Training

• Creating Choice and Career Potential

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Industry Clusters

• Developed in partnership with Minnesota Business
• Retail
• Automotive
• Construction
• Banking
• Finance
• Customer Service/Call Center

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Services Include

• Information Session/Eligibility
• Testing Intake
• Training Course
• Employment Readiness Training
• Job Placement Assistance
• Long-term Support Services
• Career Advancement

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Industry Cluster Model

• With and For Business
• Short Term Skills Training
• Curriculum Based Hands-On Training
• Soft Skills and Technical Skills
• Training occurs on-site at Business Partners
• Outcome Entry-Level Industry Employment at a
  livable wage with benefits and opportunities for
  advancement
• Individuals who are creating careers rather
  than working at jobs

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Business Partners Provide

• Financial Support
• Free Training Space
• Technology
• Classroom Speakers
• Curriculum Design Enhancement
• Job Shadowing Opportunities
• Internship/TJ opportunities
• Business Advisory Council (BAC) members
• Jobs and Career Opportunities for Graduates

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Minnesota Business Partners

• TCF
• U.S.Bank
• Wells Fargo
• MI Bank
• Bremer Financial
• Kennedy Transmission
• Precision Tune
• OReilly Auto Parts
• Valvoline Instant Oil
• Tires Plus
• Weinhagen Tire
• Saturn of St. Paul

• Habitat for Humanity
• McGough Construction
• Construction Laborers Education and Training
• Veit
• MN Painting Decorating Union
• Carpenters Union
• Olympic Wall Systems
• Urban Homeworks
• MN Mechanical Contractors
• Target
• Lake Street Council

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How Does TJ model and Industry Cluster Model
Connect?

• TJ is the starting point for individuals, not the
  ending point
• TJ offers what employers want work history, work
  reference, soft skills
• TJ assists individuals meet entrance criteria for
  industry cluster training and employment
• TJ works on both sides of industry cluster
  training

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Why Finance, Auto, Construction, Retail and Call
Center?

• High Growth, High Demand Industries
• Demand for entry level jobs that lead to careers
  accessible to our participants
• Aging-Out in industries
• Entry level jobs offer livable wage and full
  benefits
• Industries that are a match with population we
  serve
• Need expressed by business partner

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Are some Industries a Better Match with Certain
Populations?

• Our Experience
• Retail Youth focused, New Americans with
  Entrepreneurial goals
• Auto Construction More felony friendly
• Finance TANF, New Americans, Individuals with
  Disabilities, Dislocated Workers
• Call Center TANF, Individuals with
  Disabilities, Youth

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Which Industries have Been the Most Successful
Why?

• Those that are most successful have the most
  commitment and support of the Business Partners
• Win-Win for Business and Individual
• Want Business Commitment because it helps them
  meet their bottom line, not charity

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Business Advisory Councils (BAC)

• Operate 5 different BACs
• 4 industry specific
• 1 General
• Re-entry specific in development stages

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BAC Purpose

• The BACs primary function will be to help place
  _____ graduates into ______ industry positions.
  This is satisfied in the following ways
• Identify positions that are currently open
• Identify job market trends and fluctuations
• Aid in planning and marketing
• Aid in curriculum design and development
• Further the development of graduates skills by
  on-the-job training or internships
• Recruit additional BAC members
• Provide contacts with other companies
• Serve as visiting lecturers and mock interviewers
  in the classroom setting
• Recruit Graduates

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Contributions BAC Members may Make

• Individual business presentations to the class
• Class visits to potential employer business
  locations
• Conducting Mock and Real Interviews
• Supplying study aids and advice for applying and
  interviewing for industry positions
• Assisting in securing state-of-the-art training
  facility and equipment needed
• Reviewing and Evaluating participant progress

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Contributions BAC Members may Make cont.

• Considering program expansion opportunities
• Providing information to participants on
  corporate culture
• Arranging and providing interviews
• Providing internships or on-the-job training to
  graduates
• Reviewing and updating class curriculum
• Writing articles for the Goodwill/Easter Seals
  newsletter
• Recruiting new BAC members
• Speaking at local no-profit fundraising events
• Assisting the marketing effort
• Financial Support

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Tapping Into Emerging Industries

• Gather Labor Market Information/Conduct Labor
  Market Surveys
• Host Employer Focus Groups
• Current Job Openings
• Future Job Openings
• Must Haves/Nice to Haves
• Biggest Challenge to Recruiting/Retention
• Meet Their Need not Vice Versa
• Flexible and Swift Response

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Industry Focus Outcomes

• Train 600 Individuals for entry into industry
  clusters
• Place 480 Individuals into jobs that lead to
  careers in industry trained for
• 80 Retention at 90 Days
• 65 Retention at 180 Days
• 60 Retention at 365 Days
• Everyone develops a Career Advancement Plan

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Industry Focus Outcomes cont.

• Individuals advance beyond their entry-level
  position creating openings for new skills
  training graduates and other entry-level workers
• Retained employees who are creating careers
  rather than working at jobs
• Employer partners meet and exceed their
  bottom-line with diverse workforce

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Employer Changes in Hiring Practices as a
Result of Training

• Relaxed credential requirements
• Provide opportunities for individuals they would
  otherwise screen out based on background check,
  work history, education
• Will give work history credit for skills training
  classes
• Interview all graduates
• Flag our applications
• Accommodations for Testing and Training

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Community Partners

• Dept. Of Corrections
• Counties/Cities
• TANF Providers
• Vocational Rehabilitation
• School Districts
• Churches
• ABE
• Community Colleges
• Our Competitors

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Placement, Retention Career Advancement

• Our vision is that all Minnesotans will be
  economically self-supporting.
• We commit resources to the long-term success of
  the family by providing support to individuals,
  their families and employers as long as needed.
• Our desire is to assist participants in not only
  retaining their jobs but improving them and
  advancing to build a career that reflects their
  life goals and makes economic prosperity
  attainable.

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Retention Services

• Job Coaching/Training
• Employer Support
• Regular Contact, Always Offer Something
• Housing Assistance
• Finance Literacy Assistance
• Medical/Dental
• Eye Glasses
• Transportation

• Language
• Counseling
• Identification documents
• Education
• Child Care
• Food Shelf
• Social/Leisure
• Emergency Assistance

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Keys to Success

• Committed Business Partners
• Financial
• Guest Speakers
• Business Advisory Council (BAC) members
• Curriculum Design Enhancement
• Job Shadowing
• Hiring

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Keys to Success

• Quality Training, Staff, Placement Long Term
  Support
• Assessments
• Curriculum that meets the needs of business
  partners
• Long term support and career advancement services
  for all
• Flexible curriculum to meet changing needs of
  participants business partners

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Contact

• Kelly Matter Matter
• Vice President, Mission Services
• Goodwill/Easter Seals
• 651-379-5871
• kmatter_at_goodwilleasterseals.org