Suggestions to strengthen the branding of the Great Canadian Mainstreet ... Paul Sunstrum Canadian Tire. Anne Renaud Confederation College. Patti Anderson BIA ... – PowerPoint PPT presentation
encourages communities and local business to work together
enhances job creation and economic prosperity
3 What was done?
The BRE Task Force formed to oversee the project
Introduce BRE to the community
Recruit volunteers for a Task Force
Recruit and train volunteers for business visits
Identify businesses to be visited
Analyze data from surveys
Prepare recommended actions
4 How was it done?
Volunteers visited businesses for face-to-face
interviews
86 local businesses participated
Red flags were identified and brought to the attention of the appropriate body
Tabulated data contributed to recommendations for action
5 Results Barriers to Business Growth
Business taxes 61
Availability of skilled labour 42
Lack of proactive new business recruitment 35
Public transit 30
Resistance from local business 27
Water/sewer fees 25
Information technology capacity 22
Availability of training opportunities 19
Approval processes 19
6 Satisfaction with Community Services 7 Satisfaction with Community Services 8 Factors for Businesses to Remain Competitive
of Importance
Improved customer service 80
Market development locally 69
Energy costs 67
Availability of labour 65
Availability of telecommunication services 61
Workforce development 51
Water/sewer costs 51
Market development outside local area 51
Product research and development 51
Strategic marketing 50
Business planning 49
Exchange rate for Canadian dollar 49
9 Workplace Development
Availability of workers was deemed fair to poor - 63
Quality of workers was rated fair to poor - 57
Workforce skill improvement needs were cited in customer service, working with others, sales marketing and oral communication.
Barriers to employees receiving necessary training were
Cost
Availability of training locally
Distance to training facility
Training not offered at college
Loss of productivity during training
10 Community as a place to do business
Advantages Disadvantages
Border town Business taxes
Smaller Community Distance from major centers
Location One industry town
Friendly people Out shopping
Quality of life Lack of community growth
Full compliment of services Transportation costs
11 Doing Business in Fort Frances 12 Doing Business in Fort Frances 13 Suggestions to strengthen the branding of the Great Canadian Mainstreet
Flags/banners with GCM logo
Extended store hours
Additional signage
Lower business taxes
Improve appearance of downtown
Continual activities (sidewalk sales)
Customer Service training
Less empty buildings
More parking
Mainstreet should include all businesses in town
Better snow removal garbage pickup
14 Suggested New Business for the Community Another industry (mining manufacturing) Resort type businesses Book store with coffee shop inside Discount super market Casino Dry cleaning service Family dining Outlet malls/stores More restaurants Specialty shops Theatre Entertainment (golf dome, mini carts) More retail stores clothing shoes Night club More hotels Recreational activities Tourism Larger businesses to create more jobs Cheese factory College increase courses Added value woodwork Any non-resource based business 15 Strategies to address priority business needs and issues
Seminars on business, succession and financial planning
Marketing alliance
Financing for small/medium sized businesses
21 Strategy 6 Transportation
Actions
Road Improvements
Dial-A-Ride Program
Transportation
22 Strategy 7 Tourism and Agriculture
Actions
Signage
Tourism centre services
Maps
Tourism centre location/situation
Existing parking spaces
Destination Marketing Fee
Agriculture
23 Strategy 8 Town Enhancement
Actions
Way finding
Derelict buildings
Beautification Project (Project Petunia)
Community business day
Image of Northwestern Ontario
24 Strategy 9 Communication
Actions
Relationship with TOFF
Accessible and informative website
Frequently asked questions and answers
Economic Development Plan
Municipal taxes
Community Services
25 Strategy 10 Promote shopping local
Actions
Shop local campaign
Shopping in Fort Frances
Out-of-town shopping
Database of products and services
26 Task Force Potential Organizations Implementing Action Plans
Christine Denby Gillons Insurance
Geoff Gillon RRFDC
Crystal Angus RRFDC
Angela Halvorsen RRFDC
Jane Gillon MNDM
Gary Rogozinski AbitibiBowater
Ken Perry TOFF
Kerri Dittaro Service Canada
Pam Hawley FF Museum
Barb Cournoyer TD Canada Trust
Paul Sunstrum Canadian Tire
Anne Renaud Confederation College
Patti Anderson BIA
Christine Jourdain Couchiching First Nation
Tonia Dolph Northland Kitchen Design Consulting
Dawn Booth FFCC
Cassandra Parise FFCC
NCDS Career Works
27 Conclusion
The purpose of the Business Retention and Expansion project was to engage the community in order to identify challenges and opportunities for economic development. The Fort Frances BRE 2008 Project has made a substantial first data collection from 86 businesses.
Business Retention and Expansion is set to begin its implementation of the action plans. We are hoping to get commitment from our recommended leads outlined in our action plans for this phase of the project.