Mediafonx Corporate Overview

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Kerry Garrison trixbox Community
Director Fonality310.861.4300 x7036kgarrison_at_fon
ality.com
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Broadvox Overview

• Founded in 2001 First VoIP provider in the U.S.
  to accept and pass voice packets
• Leading provider of VoIP services to CLECs, VoIP
  providers, wireless service providers and
  international carriers servicing 160 wholesale
  customers and over 1500 enterprises and SMBs
• Network covers the US and Canada with global
  termination. Employs integrated VoIP
  softswitching and gateway technology. Carried
  over 6 billion minutes of traffic in 2007.
• Target markets
• Small and medium size businesses (SMBs)
• Enterprises
• Global telecom carriers and communication service
  providers
• Major switching centers in
• New York City Seattle Los Angeles
• Miami Dallas Atlanta
• Denver Chicago

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Definitions

• SIP Session Initiation Protocol is a signaling
  protocol that is used by technology products for
  creating session-oriented connections between two
  or more endpoints in an IP network. These
  endpoints could be IP telephones, instant
  messaging clients, or a collaborative multimedia
  conference application.
• SIP Trunking - A SIP trunk is a service offered
  by an ITSP (Internet Telephony Service Provider)
  that permits businesses that have a PBX installed
  to use Voice-over-IP (VoIP) outside the
  enterprise network by using the same connection
  as the Internet connection.
• SMB Think resources, not number of employees

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Market Trends

• IP PBX costs continue downward momentum
• TDM is going, going, gone
• De-coupling of PBX functionality from
  hardwaresoftware based PBXde-coupling of voice
  communications as separate domain?
• Integration of communications into applications
  (user level)
• Voice, IM, video, etc.based on presence
  awareness
• Integration of communications into business
  process (company level)
• Event-based and automated communications
• PBX manufacturers scaling solutions down to go
  after SMB marketplace
• Intersection of interconnects/telecom suppliers
  with VARs/computer guys

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SMB Voice Communications Options

• A phone call is a phone call
• Ride TDM till its gone (around 2 more years for
  manufacturing)
• Incremental (IAD/Gateway to VoIP and maintain
  existing gear)
• I want cheap!
• Vonage and other consumer oriented services
• Mom and Pop services (SIP Trunks, Hosted, etc)
• Hosted
• New mind-set
• Doesnt scale well (user-based licensing)
• Lack of provider control
• Functionality not keeping up
• Not solution oriented
• SIP is about intelligence at the edgesopposite
  of Hosted

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Why SIP Trunking

• Downward trajectory in the cost of IP PBXs
• Upward trajectory in the features/functionality
  of IP PBXs
• Convergences
• Part 1 Data and voice packets on the same pipe
• Part 2 True integration of voice and other
  real-time communications within
  applications
• Fulfills early promises of VoIP
• Convergences above, geographic independence,
  business continuity,
• cost reduction
• Flexibility
• Adds additional benefits
• Productivity (individual, departmental,
  organizational)
• Business process (CEBP, etc.)
• Old Guard is now on board, many new players too
• More to come
• Modeled after HTTPtext-based, modular,
  extensible
• Think of the growth of the Internet in terms of
  new applications, new uses never imaginedthat is
  where SIP is headed

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Business Implications for VARs and Interconnects

• No more distinct phone guys or computer guys
• Solution oriented approach
• Not selling gear
• Downplay the technology
• Changing revenue streams
• Hardware margins going, going, gone
• Low end MACs going, going, gone
• Focus on value-added services, recurring revenue
  streams
• Evolving landscape
• Commitment to keeping up with industry
• Round out your knowledge base.computer guys need
  to get educated in telephony and vice versa
• Parallels Computers in the early 80s, The
  Internet in the early 90s.
• SIP is the Center of this new Universe

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SIP Trunking Criteria

• Quality of Service
• Commissions/Compensation
• Ease of Doing Business
• Interoperability
• Current IP PBX partners
• Breadth of partnerships
• Flexibility for special circumstances
• Footprint
• Bundled offerings vs. BYOB (Bring Your Own
  Broadband)
• Focus on the channel
• Do they sell direct?
• Tools (cooperative marketing, support, etc)

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Broadvox Keys

• Quality (QoS, QoE)
• Engineering experience and expertise (since 2001)
• QoS/QoE for voice everything else comes later
• Human support available 24 x 7 x 365
• Commitment to interoperability testing
• Bi-directional
• Ongoing
• Comprehensive
• Bundled with Broadband or BYOB
• Flexible/Private Network
• Transporting over a half billion minutes per
  month (12/07)
• With registration or without
• Multiple SIP delivery options Sonus, NexTone,
  Cisco, Sylantro
• Multiple carriers, redundant core

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Broadvox GO! SIP TrunkingGO!Anywhere GO!Domestic

• Unlimited Local Calling
• Lower Long Distance
• E911 and 411
• Local Number Portability
• Business Continuity/Disaster Recovery
• Inbound Load Balancing across Multiple Locations
• Seamless Geographical Scalability
• Individual DIDs and Blocks Available

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About Fonality

• Been around about 4 years
• Around 140 employees
• Based in Culver City, Ca
• Developed PBXtra with the hybrid-hosted
  technology
• Acquired Asterisk_at_Home/trixbox CE about 16 months
  ago
• Released trixbox Pro late last year

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About Fonality Products

• PBXtra
• Turnkey hardware/software solution that is sold
  to end users for self-installation utilizing our
  hybrid-hosted model
• trixbox Pro
• Software license product based on the PBXtra
  technology designed to be sold through resellers
• trixbox CE
• Complete open source solution that is a fully
  customer premise based solution.

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Broadvox and Fonality Products
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New breed of resellers

• With products like trixbox Pro and services like
  Broadvox the legacy phone guy is a dying breed
• Some will adapt
• Others will fade away or remain specialists in
  specific platforms
• Traditional IT consultants are becoming the new
  phone guy
• Easy to install systems
• Telephony is getting easier
• SIP trunks eliminate a lot of the hassle of TDM
  connections
• Excellent training and reseller programs are now
  available

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Why is this good for traditional IT guys?

• The phone systems run on commodity PC hardware
• Inherent experience with the hardware
• The phone systems run on the existing data
  network
• Inherent experience with the hardware and
  infrastructure
• IT consultant is already responsible for the
  network and firewalls
• IT consultant already manages internet access
  circuits
• Systems run on TCP/IP
• IT consultants already versed in TCP/IP / Port
  Forwarding / NAT
• This all adds up to being the domain of the IT
  Consultant, not the legacy phone guy

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Why Broadvox?

• Experience in helping solve QoS problems
• The number one problem with VoIP deployments
• Established company with a solid reputation
• Lots of VoIP providers come and go every year
• You want to ensure your service will still be
  running next year
• Business Oriented
• Dont trust your business phone circuits to a
  residential provider

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Q_at_APlease feel free to submit your questions to
the speakers using the platform on your
computerThank you for your time and interest!
Eric Eckman, Director of Business Development,
Broadvox 216-373-4842 eeckman_at_Broadvox.com Kerry
Garrison, trixbox Community Director,
Fonality 310-868-4300 kgarrison_at_fonality.com
For a copy of the slides from todays webinar,
please visit www.Broadvox.com/Webinar/SMBSIP/