Maximizing Student Response

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Maximizing Student Response
Sponsor Dr. Steve Chatman Additional Support by
Bborie Park
Team Researchers Adam Weidner, Chris Fagundes,
Liana Wong, Huiyan Wong, Andrew Chang
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Outline of Todays presentation

• What is SARI and the SARI Survey?
• Effectiveness of current survey techniques
• The Good Vs. The Bad
• How can we increase response rate for 2004?
• The best route for the next year
• QA session

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What is SARI and the SARI Survey ?

• SARI Student Affairs Research and Information
• Administers census surveys (Davis QE2Q) of the
  undergraduate student population every three
  years
• Collect educational experience, academic and
  social interests, and UCD program evaluations
• The QE2Q is the most valuable source of
  information for departmental decisions

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Todays Survey Situation

• SARI has migrated to the use of Electronic Survey
  Administration
• Cost reduction
• Survey the whole student population
• 53 response rate
• Efficient data analysis
• Reduce collection time

• But, this introduces systematic problems
• Spam prevention filters
• Computer confidence (distrust of Internet)
• Unknown survey reality (depersonalize surveys)
• Easy to brush-off survey invitations

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THE BIG
QUESTION
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How Can We Maximize Response Rate for 2004?

• UC Davis suggests it is increasingly difficult
  to reach and maintain historic response rates
• Response rate of 53 is good, but 54 is better

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Proposed Ideas

• Ideas
• General Big Ticket Prizes
• Group Specific Prizes
• Style of Survey Advertising i.e. Survey
  Packaging
• Discredit Survey Myths and Fears
• Early response rewards / Early advertising

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You May Think Cash Prizes !!!
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Previous Survey Results
Other
One drawing for the entire 2500
Two drawings, each for 1250
Three drawings, each for 833.33
4 equal cash drawings
A Tiered prize plan should be used
University shouldn't offer such money prizes
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Is this the best method of encouraging survey
support?
Previous Results

• Students prefer more favorable odds
• Lottery-type was selected by 9 of respondents
• 8 of students believe no incentive prizes
  should be offered

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Survey Marketing
Quick Poll
Objective To see how to focus survey marketing
to target student population more effectively

• Hope to find information about
• Where do students see advertisements at UC
  Davis?
• How to make survey noticeable?
• Determine which e-mail header is most effective

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QuickSurvey Results
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Do students pay attention to ads?n 2011
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Student Ad Preferences n 3239
861
642
550
380
266
233
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Motorcycle Poster
Focus Group Prizes

• Males respond less than females
• Prizes that target males
• More appealing prizes

Beach Trip
Six Flags Trip
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Preference Between Cash and Physical Prizes (n25)
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Students Apathy
Stop spamming me! Answering this survey wont
benefit me! I dont see any clear
incentives My opinions will affect my school
records! If he did not answer it, why should
I?
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Survey Apathy
Focus groups voiced doubts as to whether or not
the polls had any actual impact and significance
Are the prizes targeted to you? (n25)
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Encouraging early response
Week 1
Week 2

• The 1st weeks response rate is a good predictor
  of student turnout

• Advantages to people who answer early
• Roll-over prize winning chances

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Should earlier responders have a greater chance
of winning prizes? N25
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3 Methods of Rewarding Early Responses

• Rollover
• Bonus chance
• Second chance

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Rollover

• Those who answer the 1st week can get all the
  prizes
• Those who answer the 2nd week can only get prizes
  offered the 2nd week and after

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Bonus Chances

• Give the people that answer earlier more chances
  to win prizes
• Example Raffle Tickets
• Early responders have more raffle tickets vs.
  late responders that only get 1

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Second Chance

• Everyone has a chance at the 1st prize
• 1st week responders qualify for the 2nd prize
• 2nd week responders qualify for the 3rd prize

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Whats a good way to reward early responders? n25
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Rollover
2nd Chance
Bonus Chances
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Recommendation

• Allow early responders to win more prizes
• Increase winning probability with more prizes
• Money talks - allocate cash prizes in
  appealing denominations (750) (according to
  previous surveys)

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Recommendation

• More Aggressive Advertising in strategic columns
  in the Aggie Newspaper, but the chalkboard
  approach is extremely efficient (2nd on our Quick
  Poll)

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Credits
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OUR RESEARCH GROUP
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We thank you for your attention!
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Questions ???