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13 Chapter Promotion and Pricing Strategies http://www.wileybusinessupdates.com
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14 Chapter Using Technology to Manage Information http://www.wileybusinessupdates.com
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8 Chapter Human Resource Management http://www.wileybusinessupdates.com * The importance of people to the success of any organization is the definition of management ...
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Product placement and guerilla marketing are both new and effective marketing practices. Click on guerilla marketing to go to Jay Conrad Levinson s ...
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2 Chapter Business Ethics and Social Responsibility http://www.wileybusinessupdates.com * Although profits and employment remain important, today many factors ...
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Management, Leadership, and the Internal Organization ... Controlling requires four steps: establishing performance, monitoring the performance, ...
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3 Chapter Economic Challenges Facing Contemporary Business http://www.wileybusinessupdates.com
