SNAPCHAT METRICS: MEASURE YOUR AGGREGATE OPENS Calculating your total opens is one of the most significant performance snapchat metrics. It refers to the total number of views your snapchat stories receive. They reflect the quality of your content and your growth rate. *We, at Sociallyin recommend Snaplytics.io to track your performance metrics. The content on your snaps and stories needs to be attractive. It needs to keep your viewers engaged and encourage them to open your stories. Your snaps need to be funny, intriguing, and brief. Avoid being repetitive to make sure your audience doesn't lose interest. Since content needs an audience to be of use, assign an employee with the task of growing your targeted viewers.
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Snapchat initially started off as a playful social media mostly app for the millennial and the youth. What differentiated snapchat from other social media app was its unique ‘disappearing message’ feature? Many people were drawn out due to this feature except the brands or online business, mainly because they could not yet still figure out how to reach out to their customers in this platform.
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Growth is as necessary as content. You can make a fantastic product, but without the market, it will not sell. Hence, this is where the Snapchat Metrics comes to one's aid: it helps one to track the sales and improve them. But are you confused which Snapchat Metrics your brand needs to measure? Worry no more! You're in the right place!
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