ILM: Interactive Local Media. The New Purchase Funnel': Online Shopping, Offline Conversions ... 43% of search engine users are seeking a local merchant to buy ...
Making Sense of Online Shopping Malls. Cory Nielsen - Internet ... 'Whoever said money can't buy you happiness simply didn't know where to go shopping. ...
... been associated with SMB advertising (e.g., plumbers and pizza) Politics and Brands Are Local ... clearly see importance of 'local' because of SMB narrative ...