With the advent of mobile app the retail industry has undergone a huge transformation. Hence, to meet the customer buying behavior, the retailers are integrating their web applications with retail mobility solutions to shift towards mobile channel for more revenue.
Digital platforms have become an integral part of the shopping experience and that consumers are shopping across devices. According to a survey by Google, mobile devices aid apparel shoppers in the discovery of new brands. If shoppers were previously aware of certain brands, mobile devices will remind shoppers to be conscious of and reconsider them in over 15% of cases. Moreover, after searching on a mobile phone, 26% of consumers were influenced to complete purchases!