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Yelp, one of the best known online review sites, is no stranger to upset business owners. Founded in 2004, Yelp provides crowd-sourced reviews for local businesses.
While social media does play a role, online reputation management encompasses more than just what customers tweet about your brand. Online reputation management is a proactive approach to monitoring what is being said about your business online and responding appropriately with positive material in order to bolster trust and credibility.