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University of NebraskaLincoln
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Technology Transfer at the University of NebraskaLincoln
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Desheng Wu, University of Reykjavik, University of Toronto ... Went trendy, aggressive in-market testing. Customer interviews, in-store product tests ...
Coproduction; supply chain coordination; joint R&D; collaborative marketing ... Customer interviews, in-store product tests. DEFENSE: Market experiments ...
