Kensigounden PowerPoint PPT Presentations

Before you start to focus on innovative thinking and strategy, you need to make sure you have a clear understanding of your goals. This means understanding what innovation really means, and knowing what it requires. Innovation cannot be defined as simply as ‘implementing technology’ or ‘rebranding your business’ - not unless the changes you make can be implemented successfully and impactfully. Innovation needs to encourage change and rethinking - the role innovation plays in the development and coordination of almost any industry can’t be overstated. Kensi Gounden says, Innovation is an approach and mindset that allows for creative and strategic solutions, whether it improves efficiency, impact or competitiveness.

Kensi Gounden - Role of Digital Marketing in Business Innovation