Academic Cheater EduBirdiecom - PowerPoint PPT Presentation

Title: Academic Cheater EduBirdiecom


1
(No Transcript)
2
BBC
Reporter Note YouTube removes the promotional
videos from their platform that endorsed the
unethical practice of academic cheating.
EduBirdie, an essay writing company in Ukraine,
was exposed by BBC for paying popular YouTube
stars to promote their services.
3
Several months have passed since BBC came up with
the news, exposing EduBirdie for paying popular
YouTube stars to promote their services. The BBC
investigation revealed that there were more than
250 different YouTube channels that were
endorsing the services of EduBirdie either
through adverts or verbal announcements. YouTube
has finally removed all those videos that
endorsed the services of this Ukrainian essay
writing company. Several YouTube stars, including
a 12-year-old, were found to be involved in this
scam. In fact, the BBC investigation revealed
that these YouTubers received top dollars from
EduBirdie for promoting the brand. More than
1,400 YouTube videos were found with EduBirdie
adverts on them. In light of these incidents, a
regulator has asked Facebook and Google (the
mother company of YouTube) to stop making money
from adverts for companies like EduBirdie.
4
Why is everyone slamming EduBirdie?
Essay writing companies are not illegal. However,
if students are found to be presenting an
assignment that was prepared by someone else,
then they get penalized for the action. This
makes the services of essay writing companies
like EduBirdie unethical. This is the reason why
EduBirdie was thrashed by the educationists
across the globe when they tried to reach a
larger audience by endorsing the services on
YouTube. Ethically, essay writing companies can
provide the students with a solution for a
requested problem, just the way a tutor does.
But the solution must only be used for
reference. The student needs to do his/her
homework with honesty. Things didn't go well for
EduBirdie or the YouTubers as they asked the
students to place an order and get their
assignments done in less than five hours.
5
What happened to the YouTube videos?
After the initial BBC investigation, EduBirdie
used evasive tactics to avoid detection, but
they kept on endorsing their services on
YouTube. Michaela Mendez, a Canadian YouTuber
wore EduBirdie branded t-shirt while unboxing an
award from YouTube in one of her videos. Another
YouTuber, 18-year-old Nick Turgeon from the UK,
was paid by EduBirdie to create two slime videos
that appeal to young children.
6
Such promotional videos of the YouTubers,
including the two mentioned above, are now
removed by the platform. Interestingly, the
essay writing company EduBirdie scam is a result
of a huge miscommunication. The company told BBC
that they never asked the YouTubers to say what
they have said on their videos. EduBirdie has
also tried to justify themselves saying that
they provide essays which serve as a reference
guide and nothing more. The regulator, which is
responsible for upholding the reputation and
standard the academic degrees across the UK, has
taken this matter seriously and has written to
YouTube, asking it to stop promoting the services
that help students to cheat. YouTube told BBC
that it would work towards helping the creators
on its platform to understand that they "must
not promote dishonest activity".
7
The EduBirdie reviews that are posted on the
internet by the students suggest that EduBirdie
is not exactly great when it comes to delivering
essay writing support to the students. It will
not be wrong to say that by endorsing their
mediocre services on the internet, they have dug
their own grave.