Digital marketing is referred to internet marketing, online marketing or web marketing, social media marketing, search engine optimization, search engine marketing which is used to increase the digital media. This is one of the most convenient and effective ways of marketing to improve the development of the technology. Digital marketing is the marketing that is used for both online and offline digital technologies, and internet marketing depends on online technologies. So similarly internet marketing is only a part of digital marketing, but digital marketing has a lot of concepts under it. Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is considered to be more targeted, measurable and interactive.