ECommerce COM425J1

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Title: ECommerce COM425J1

1
E-Commerce COM425J1

2
Module Rationale

Many organisations have adopted e-commerce in
response to customer expectations, to remain
competitive in their business market, and to
achieve efficiencies over current business
practices.
E-commerce is a major application area of ICT.
This module gives students an introduction to the
types and scope of e-business and the role of the
underlying hardware and software technologies
necessary for its effective implementation.

3
Module Aims

Provide an understanding of e-commerce and its
practical application in a range of business
settings
Present the underlying technologies required for
e-commerce and the operational considerations in
their effective use
Demonstrate the link between e-commerce systems
and an organisations internal ICT infrastructure

4
Learning Outcomes

Describe and evaluate real-world examples of
e-commerce using theoretical concepts and models
of e-business
Define and describe the underlying concepts and
core practices of e-commerce
Relate specific e-commerce functions to the
underlying information and communication
technologies which support these functions,
illustrating how technology affects performance

5
Lecture Schedule

6
Assignments

Course work 1
WebCT class test to consolidate underlying
principles and concepts of e-commerce. (40 of
coursework mark). This assignment will measure
the student's achievement of learning outcome (i).

7
Assignments

Main Course work (No. 2)
Students will be asked to describe and analyse
the online retail environment for one product or
product group with which they are familiar, e.g.,
books, computer, software and hardware, music,
wine, flowers.
They will be required to evaluate the current
online practice with reference to the product or
product group and to comment on the underlying
technological infrastructure, supporting the
operation.
Assessment criteria application of appropriate
e-commerce model to selected scenario
identification of good and bad practices
reasonableness of assumptions made about
underlying technologies accurate use of
e-commerce concepts and terminology. (60 of
coursework mark).
This assignment will measure the student's
achievement of learning outcomes (i), (ii) and
(iii).

10
Main Coursework

Work on this assignment each week in your
practical class
If you are marked as not present at a lecture or
practical class, this will affect the maximum
mark that you can attain.
For example, if you attend 50 of the classes,
and your mark in coursework 2 is 60, the final
mark for your coursework may be 50 of 60 30

11
Main Coursework

You write up your work week-by-week on your
individual blog
On Thursday morning each week, I will check your
blog and determine a mark for your work that week
The work for each week will be released each
Tuesday
At the practical class in week 1, you must attend
and follow the guidelines to set up a Wordpress
blog

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Main Coursework

Write out the 3 most important web sites for you
Try to rank them in order of importance from most
important down
Email that list with your name and student number
to me - md.mulvenna_at_ulster.ac.uk

13
Assignments

Exam
2 hour examination. The examination will measure
the student's achievement of learning outcomes
(i), (ii) and (iii).
(Distribution of Coursework and Exam 5050)

14
Reading List

Required
Chaffey, D. (2006), E-Business and E-Commerce
Management, Financial Times/ Prentice Hall,
(658.05/CHA) ISBN 1405847069

15
Reading List

Recommended
Rowley, J. (2002), E-business principles and
practice, Palgrave, (658.054678/ROW)
Reference
Stephen Chen, (2005), Strategic Management of
E-Business, 2nd Edition, John Wiley and Sons Ltd,
ISBN 0471496332
H. Albert Napier, Philip J. Judd, Ollie Rivers,
Stuart Wagner, (2006), Creating a Winning
E-Business, Thomson Course Technology, ISBN
0619217421
Mike Papazoglou, Pieter Ribbers, (2006),
e-Business - Organisational And Technical
Foundations, John Wiley and Sons Ltd, ISBN
0470843764