I think that Amazon is crazy successful because of the emotional resonance it’s been able to achieve in the hearts and minds of people. Yes, partly because of Prime shipping, and the quickness and easiness to purchase something. In this document explained about the reason for success of Amazon.
Modern Love is a web series on @AmazonPrime which has about 8 episodes that capture unconventional stories on love. Every challenge in a story is conquered by the idea of love. Whether its a protagonist with a rough past, a mental illness like bipolar, or an LGBT couple- everyone is capable of finding, keeping and being the love they seek