Let’s start by understanding what exactly is meant by Affiliate marketing, it is performance-based advertising through which a brand advertises its products by placing links on websites that customers are most likely to visit. These sites are usually partners that sign up to affiliate marketing programs and in return, they get a commission when these referrals produce sales. This performance-based commission model offers a lot of options to partners who are looking to monetize their sites while offering a higher return on investment to merchants.