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Seminar 228.443: Advertising Dr. Teri Shaffer IMC Campaign Outline Introduction Situation analysis SWOT analysis Key strategy decisions The creative plan The Creative ...
Chapter 13 Creating Broadcast Advertising Chapter Learning Objectives Describe the characteristics and tools of radio commercials. Explain the elements and message ...
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Advertising is any paid form of nonpersonal presentation and ... photographers. 9. Typical. Message. Execution. Styles. Testimonial Evidence. Slice of Life ...
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Main selling idea should be aimed at the objective; resist ... Dark backgrounds. Small headlines. Difficult to read fonts. Unrelated images. Atypical layouts ...
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Short, catchy phrases used to complete an ad. Slogans ... Slogan Techniques. Direct address. A startling or unexpected phrase. Rhyme, rhythm, alliteration ...
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