Title: African Advertising - PowerPoint PPT Presentation

Description: The African Advertising industry is a huge business, and it requires different entrepreneurs of colour to participate. In the past, African-American agency owners were usually prohibited from hiring non-African-American executives due to their colour. Apart from that, black-owned advertising businesses were sometimes regarded as being less capable of selling advertising to African-Americans. As a result, more powerful firms frequently neglected them. In reaction to these racial biases, many advertisers have made structural modifications to their firms. – PowerPoint PPT presentation